Job Purpose:• Manage assigned product line to achieve company goals and targets.
• Elaborate strategy, business / marketing plan and products roadmap for current and potential new markets addressed by Smiths Interconnect which
maximize sales, gross profit and trading profit and grow Smiths Interconnect at a market leading rate.
• Obtain competitive information from external consultants / surveys and conduct in-depth economical and technical benchmarks resulting in a good
understanding of competitive landscape.
• Based on future market requirements, define the right technology and products developed by engineering.
• In close collaboration with sales teams and Marketing Communication, participate in the elaboration of all go-to-market strategies and materials.
• Develop pricing strategies to maximize profit, revenue and market share.
• Deliver customer satisfaction while providing long-term value for the company.
Job Description- Develop strategy and marketing plans for assigned product line.
- Specifies market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.
- Develop and analyze key metrics for the assigned product line on a regular basis to assess overall performance.
- Ensure profitability of assigned product line.
- Collaborate with engineering to define product release requirements and roadmap.
- Actively manage product lifecycle - conceptualization, launch, production, and end of life.
- Utilize pricing power framework to establish reference prices.
- Provide input into the discounting guidelines.
- Collaborate with Marketing Communications to define product market communication objectives, go-to-market strategy, and launch plan (product positioning, key benefits, target customers).
- Support development, release, and dissemination of marketing collaterals, including web content. • Conduct market, customer, competitor, and user research; analyze potential partner relationships, if applicable, for the product line.
- Monitor Smiths Interconnect and competitors' share in addressed market.
- Maintain a comprehensive product offering presentation.
- Contribute to Smiths Interconnect's synergies, manufacturing, and sales.
- Actively support key stakeholders by providing trainings, meeting with customers, and participating in project reviews.
- Co-define with Sales strategic customers list and associated level of service.
- Comply with all Smiths Interconnect EHS programs, policies, procedures, and participate in required trainings.
QualificationsTechnical Knowledge, Skills and Abilities:- Bachelor's degree in electrical or electronic engineering. Also having an MBA is a big advantage.
- Technical experience with RF products is required. Experience with circulators, isolators, and filters is a big advantage.
- Travel %: Up to 35% (may vary from 100% travel one month to 0% travel the next).
- Open to fully remote within the US territory.
- Security: Please State if US Citizen or permanent Resident Required. Must be US Citizen or Permanent Resident to comply with ITAR requirements.
