Job Description
A unique opportunity to join a highly visible business organization responsible for shaping onsemi's growth in next-generation power conversion markets.
We are seeking a Product Line Manager to drive market strategy, product direction, customer engagement, and business growth for power semiconductor solutions focused on AI Datacenter Infrastructure, Power Supplies, Energy Storage, Solid State Transformers, and advanced Power Conversion systems.
This role sits at the intersection of technology, business strategy, product management, sales, and marketing, translating market requirements and system-level trends into product roadmaps, investment priorities, and growth strategies. The successful candidate will leverage deep knowledge of power electronics and semiconductor technologies to identify growth opportunities, drive new product initiatives from business planning through product release, and help position onsemi as a leader in Silicon Carbide (SiC) and advanced power solutions for AI Datacenter Infrastructure.
Responsibilities
• Serve as a subject matter expert for AI Datacenter Infrastructure, Datacenter Power, Energy Storage, Solid State Transformers, and advanced Power Conversion systems.
• Monitor and analyze market trends, competitive dynamics, emerging architectures, and customer requirements.
• Identify strategic growth opportunities across:
- AI Datacenters
- Power Supply Units (PSU)
- Intermediate Bus Converters (IBC)
- Battery Backup Units (BBU)
- Power Distribution Units (PDU)
- Energy Storage Systems (ESS)
- Solid State Transformers (SST)
- Grid Infrastructure
• Develop system-level understanding of customer challenges, technology transitions, and market dynamics.
• Establish onsemi as a thought leader in next-generation AI power delivery architectures.
Strategic Planning & Product Direction
• Define and execute product strategies, technology roadmaps, and growth plans aligned with business objectives.
• Translate market requirements into actionable product and technology roadmaps.
• Influence product definition through close collaboration with Engineering, Applications, Sales, and Business Units.
• Own business planning, TAM/SAM/SOM analysis, revenue forecasting, product positioning, and long-term growth strategies.
• Present, propose, and actively drive new product and business opportunities from concept through product release.
• Develop business cases, investment proposals, and go-to-market strategies for new opportunities.
• Work closely alongside Engineering, Operations, Sales, Marketing, and NPI teams to ensure successful execution and commercialization of new products.
Product Line Ownership
• Own product strategy, roadmap, business growth, and profitability objectives.
• Drive portfolio expansion and investment prioritization based on market opportunities and customer requirements.
• Define pricing, market positioning, and go-to-market strategies.
• Monitor product performance, market share, competitive positioning, and profitability.
• Lead cross-functional business reviews and decision making to maximize growth and return on investment.
• Develop revenue forecasts and long-range business plans.
Customer & Ecosystem Engagement
• Engage directly with strategic customers, hyperscalers, OEMs, ODMs, and system providers.
• Support executive and technical customer engagements.
• Gather Voice-of-Customer feedback and translate it into product and business requirements.
• Build strategic relationships across the AI Datacenter and Power Electronics ecosystem to identify emerging opportunities and partnerships.
Technical Positioning & Content Development
• Translate technical capabilities into compelling customer value propositions.
• Develop competitive positioning, market intelligence, and differentiation strategies.
• Create business and technical collateral including:
- Market Assessments
- Business Cases
- Product Roadmaps
- System Architecture Guides
- Executive Presentations
• Support industry events, conferences, customer workshops, and strategic engagements.
Leadership
• Lead and influence cross-functional teams without direct authority to achieve business objectives.
• Build alignment across Product Management, Engineering, Applications, Sales, Operations, and Executive Leadership.
• Drive accountability, execution discipline, and customer focus across complex initiatives.
• Champion strategic initiatives and drive organizational alignment around key business priorities.
• Mentor junior team members and provide leadership in strategic planning activities.
• Effectively communicate vision, priorities, and business strategy across all organizational levels, including executive leadership.
Qualifications
MSEE, or equivalent technical degree.
• 12+ years of experience in Product Line Management, Product Marketing, Technical Marketing, Applications Engineering, Business Development, or related roles.
• Strong understanding of power electronics and power conversion architectures.
• Experience with one or more semiconductor technologies:
- Silicon Carbide (SiC)
- Gallium Nitride (GaN)
- Power MOSFETs / IGBTs
- Power Discretes
- Power Modules
• Strong knowledge of AI Datacenter power architectures including PSU, IBC, BBU, PDU, rack power delivery, and next-generation power distribution architectures.
• Knowledge of Energy Storage Systems (ESS), Solid State Transformers (SST), and Grid Infrastructure is highly desirable.
• Demonstrated ownership of product strategy, business planning, pricing, forecasting, and product roadmap development.
• Strong business acumen with the ability to connect technology trends to market opportunities.
• Proven experience driving cross-functional projects from business planning through product introduction and commercialization.
• Strong leadership, influencing, communication, and executive presentation skills.
• Ability to analyze market, technical, and financial data and develop strategic recommendations.
Preferred
• MSEE or MBA.
• Experience in AI Datacenter Power Infrastructure.
• Experience in Energy Storage Systems (ESS), Solid State Transformers (SST), and Grid Infrastructure.
• Familiarity with semiconductor device physics and power semiconductor manufacturing technologies.
• Experience authoring market studies, business plans, technical articles, or conference presentations.
• Demonstrated success managing product portfolios and driving revenue growth.
Travel
• Up to 20% travel, including customer visits, industry conferences, and internal strategy meetings globally.
