The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success. Within CGX, the Growth team drives Plaid's multi-channel growth strategy across self-serve, SMB, enterprise, and partnership motions. We focus on optimizing every step of the funnel, building scalable growth systems, and ensuring Plaid is enterprise-ready from day one. We also own the foundational systems that power customer onboarding, compliance, risk evaluation, and lifecycle state management-critical infrastructure that ensures Plaid can scale reliably and safely.
As Product Lead - Growth, you will oversee one of Plaid's highest-breadth portfolios. You'll lead PMs across Growth, Web, and Customer Foundations, setting strategy for funnel optimization, down-market acquisition, enterprise enablement, and the customer lifecycle model. You will partner deeply with Engineering, Design, BI/DS, Marketing, Sales, and Partnerships to shape growth motions across all GTM channels. You will also support key enterprise and partnership deals, identifying product opportunities and clarifying deal mechanics. This role is ideal for a seasoned B2B growth leader who is highly data-oriented, and energized by solving complex problems across multiple surfaces with the mission of driving efficient growth.
Responsibilities- Lead PMs across Growth, Web, and Customer Foundations.
- Define the end-to-end growth strategy across website, PLG, SMB, enterprise, and partnerships.
- Own core funnel performance: traffic 12; MQL 12; onboarding 12; activation.
- Drive scalable SMB and long-tail customer acquisition motions.
- Partner with Sales and Partnerships to support large enterprise deals, identify product gaps, and shape deal mechanics.
- Oversee onboarding risk engine and customer compliance workflows.
- Build and operationalize Plaid's Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.
- Use data to identify funnel opportunities, segment users, validate hypotheses, and drive experimentation.
- Make resource allocation and prioritization decisions across a high-breadth portfolio.
- Communicate strategy, tradeoffs, and insights to Executive, GTM, and Engineering leadership
Qualifications- 8-10+ years of product management experience, including 2+ years managing PMs.
- Demonstrated success leading PLG or B2B growth at scale.
- Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.
- Deep experience partnering with GTM teams (Sales, Partnerships, Marketing).
- Experience supporting enterprise deals or partnership motions.
- Demonstrated ability to operate across multiple domains: growth, risk, compliance, onboarding, internal systems.
- Excellent communication and cross-functional leadership skills
- Nice-to-have: Experience in fintech, onboarding, risk, or compliance workflows
- Nice-to-have: Background in API-first or platform businesses
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
