Job Function: Marketing
Job Sub Function: Advertising & Promotions
Job Category:Professional
All Job Posting Locations:Horsham, Pennsylvania, United States of America
Job Description:Johnson & Johnson is currently recruiting for a Product Director, Bladder Cancer Portfolio, Patient Marketing located in Horsham, PA. About OncologyOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
The Product Director will be accountable for leading the nurse and patient focused strategies and execution for Erda-iDRS and INLEXZO treatment in the Bladder Cancer disease state. In this role, you will focus both on the development of strategies and tactics for adequate nurse education, as well as optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support bladder cancer patients.
Position Description:- Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
- Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development , Medical Affairs, and key internal partners
- Develops content with learning and development team for sales meetings and ongoing field development to support brand strategies
- Leads advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
- Drives the development and execution of patient and Patient Care Team (PCT) engagement initiatives, including disease education, treatment support resources, patient experience, and omnichannel customer journeys
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- Champions the voice of the patient by translating patient, caregiver, and provider insights into customer-centric strategies that support treatment adoption, persistence, and portfolio growth
Qualifications: Requirements: - A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
- A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
- A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
- Proven proficiencies in marketing, project management, and clear communication.
- Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred: - People leadership experience
- Experience in oncology
- Product launch experience
- Previous sales experience
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
#LI-Hybrid
Required Skills: Preferred Skills:Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence, Marketing Campaign Management, Organizing, Performance Measurement, Public Relations (PR), Sales Promotions, Social Media Management, Tactical Planning, Technical Credibility
