Product & Customer Marketing Manager

Join Ludus as a Product & Customer Marketing Manager

You'll own the marketing behind our product launches and turn customer stories into the reason more people choose Ludus.

Full-time • Ludus Headquarters

Ludus is looking for a hands-on Product & Customer Marketing Manager to own marketing for every new Ludus product launch and customer initiative. In this role, you will own each launch from early planning through release, help shape the ideas behind it, and turn product information into the words customers see.

This is an individual contributor role with no direct reports.

What you'll be doing

Time generally breaks down as 40% Product Marketing, 30% Customer Marketing, 20% Content and Social, and 10% Special Projects such as launches, conferences, and sales enablement.

Product Marketing:

• Own go-to-market execution for every new product and feature launch, from brief to go-live.
• Turn product strategy into messaging customers actually understand.
• Research the market and competitors to sharpen positioning and adoption campaigns.

Customer Marketing:

• Build and maintain a repeatable customer proof engine, turning interviews into case studies, video, and sales assets.
• Work with Customer Success to create product updates, launch emails, and educational campaigns that help customers get more from Ludus.
• Partner with the outreach and engagement team on retention and advocacy campaigns that turn customers into references.

Content and Social:

• Develop content that supports executive thought leadership and customer education.
• Help shape website messaging and content when needed.

Collaboration:

• Work closely with Design, Video, Content, Outreach, Product, Sales, and Customer Success to align messaging and bring launches to life. You'll own the outcome while collaborating with specialists across the company.

Traits we're looking for

(In no certain order)

Turns Ideas Into Finished Work

• Comes up with the idea, writes the brief, and ships the work.
• Gets real satisfaction from taking something that's twenty percent finished and doing the work to get it ready for customers.
• Uses AI tools thoughtfully to research faster, test ideas, and produce better work without sacrificing quality.
• Comfortable with Mac computers and picking up new technology.

Exceptional Writing

• Writes launch messaging, product pages, emails, case studies, and sales materials most weeks.

Comfortable Talking to Customers

• Interviews customers without flinching and turns what they hear into finished work.

Keeps Things Moving

• Runs a launch, a case study, and a content calendar at the same time without dropping one.

Curiosity & Industry Knowledge

• Genuinely curious about the market Ludus serves and the people who run performing arts organizations.

Experience

• Three or more years in product marketing, customer marketing, content marketing, communications, or a combination of those.
• SaaS and small company experience preferred.

BONUS Qualifications:

• HubSpot experience.
• Competitive analysis and customer advocacy program experience.
• Performing arts, arts education, or education technology experience, including familiarity with how arts educators and program directors make buying decisions.

PERSONAL ATTRIBUTES:

• Comfortable with ambiguity. Priorities change, launch dates move, and new ideas show up; adjusts without losing momentum.
• Holds strong opinions about messaging, but loosely, when the data says otherwise.
• Takes ownership of the result, not just the idea.

What Success Looks Like in Year One

• Own go-to-market execution for every major product and feature launch.
• Build on current customer proof engine to consistently produces case studies, customer videos, reference customers, and sales assets.
• Improve adoption and awareness of key Ludus products and features.
• Become the person people trust to keep launches and customer stories moving.
• Make Product Marketing visible enough that Sales and Product come to it before a launch, not after.

This Role Is Not For You If

• You want to manage a team.
• You want to write the strategy and hand the execution to someone else.
• You want to specialize in one channel and let everything outside it go untouched.
• You are not comfortable being both the person who writes the brief and the person who ships the work.

Perks
💪 Health Insurance (Medical, Vision, Dental) - Provided by Blue Cross Blue Shield and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.

💵 401(k) matching - Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).

📈 Profit Sharing and Stock Options - We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.

👓 Personal Wellness - $50 monthly reimbursement that can be used on anything personal wellness related.

🎫 Experience Credit - $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.

Flexible PTO - Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.

😷 Sick Days - If you're under the weather, we expect you to take the time needed to recover within reason.

Role Details

Location: Ada, MI (minimum of 2 days in-office required on Monday and Wednesday)

Hours: Monday-Friday; our core business hours are 9-5 EST with flexibility depending on business need.

Salary Range: $80,000 - $95,000

This position reports to: Head of Marketing

Apply for the job

Interested in joining our growing team? Then we'd love to hear from you!