Are you looking for a challenging commercial role that allows you to shape strategy for a variety of key assets and truly own a marketing plan? If so, this Product/Brand Management Manager role could be an exciting opportunity to consider.
As the Portfolio Strategy Manager for Anti-infectives, you will develop and lead the marketing strategy for a variety of assets across the anti-infective portfolio, reporting to the Director, Portfolio Strategy & Launch Lead, Anti-Infectives. Additionally, this is a great opportunity for leadership as the main brand owner for one of our core anti-infective products, leading both HCP and DTC strategy in addition to overall go-to-market models.
This is a strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise in an environment where there are a variety of products with synergies playing in an overlapping marketplace.
You will be required to domestically up travel 25%.
In this role you will…
- Owning strategy and execution of both professional and consumer marketing for a core asset within the anti-infective portfolio
- Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
- Supporting launch plans for selected assets in the Anti-Infectives portfolio, ensuring successful execution and market entry.
- Drive external partnerships and innovation initiatives, including identification and testing of new opportunities to market our products differently and maximise our ambition
- Set direction and ensure strategic alignment across functional stakeholder groups
- Maintain detailed understanding of disease and competitive marketplace
- Foster an environment of innovation, inclusion, challenge, trust and development
Why You?
Basic Requirements:
- BS/BA with 4 years of marketing or relevant commercial experience
- Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)
- Experience in pharmaceutical/life sciences industry
- Project management experience
- 25% travel required
- Experience of working in a matrix environment, cross functionally
- Experienced stakeholder management
Preferred Requirements:
- MBA Degree
- Minimum 2 years in US biopharmaceutical marketing
- Experience in US healthcare anti-infectives brand marketing
- Demonstrated interpersonal skills and ability to build effective working relationships
- Demonstrated leadership, proven decision-making, strategic thinking, problem-solving
- Experience with primary and secondary market research
- Demonstrated analytical skills with the ability to utilise market research to inform decision making.
- Budget management experience
- Experience implementing projects within pharma including copy approval experience
- Experience managing external Agencies
- Experience in both HCP and DTC strategy
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategies, Marketing Strategy Implementation, Omnichannel Marketing, Pharmaceutical Industry, Project Management, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
