Your New Role…
We’re seeking a digitally fluent Creative Producer to develop and execute short‑form wellness content. This role is ideal for a creative storyteller who understands how to translate vetted wellness concepts into compelling, visually engaging video — blending storytelling, trends, education, strong research, and aesthetic sensibility.
The ideal candidate brings a deep passion for health and wellness, sharp storytelling instincts, and a strong grasp of digital culture. This producer will play a key role in shaping how CNN approaches wellness storytelling, creating content that is informative, credible, and resonant with audiences.
Your Role Accountabilities…
Creative & Strategy
Develop, pitch, and execute innovative short‑form content concepts focused on wellness topics including mental health, fitness, nutrition, mindfulness, longevity, and related areas.
Translate wellness topics into accessible, engaging, and visually compelling video storytelling.
Create content grounded in strongly researched topics.
Build repeatable franchises and series that can scale across platforms.
Identify and collaborate with experts in the space who are great on‑camera to bring stories to life.
Production
Lead end‑to‑end production of short‑form video content, including concept development, scripting, shot lists, directing, and post‑production oversight.
Direct and support internal talent and external experts during shoots.
Manage and execute shoots efficiently while maintaining high creative and editorial standards.
Contribute to the development of visual assets for promotion across the CNN app and other digital platforms.
Qualifications & Experience…
6+ years of experience producing digital‑first video content.
A passion for health and wellness, with a demonstrated interest in the space.
Someone who participates in whatever zeitgeist conversation is happening online!
Deep understanding of digital trends and the ability to participate meaningfully in current online and cultural conversations.
Strong storytelling instincts paired with sharp research and editorial judgment
Hands‑on experience managing and leading shoots
Podcasting or audio experience is a plus
Editing skills are a plus
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
