This role is in office Monday to Friday.
The RoleThe Data & Analytics team supports global Private Wealth by providing reporting, analytics, scalable processes, and reliable data across systems that drive growth, enhance client experience, and support key decisions. The team partners closely with Global Client Marketing to deliver clear, credible insights that support engagement, fundraising, and business outcomes.
Blue Owl is seeking a Senior Associate, Marketing Analytics to serve as the dedicated analytics partner for Private Wealth marketing initiatives. This role is responsible for translating marketing and sales data into clear insights, building dashboards and reports that demonstrate performance, ROI, and impact on fundraising efforts. The Senior Associate will specialize in thoughtful and actionable data visualization, ensuring metrics are consistently defined and measured, and synthesizing results into key findings that inform marketing and distribution decisions.
Responsibilities- Lead the analytics partnership with Private Wealth Marketing, translating campaign, paid media, and digital engagement data into clear performance KPIs, executive-ready reports or dashboards, and insights that inform investment decisions and maximize marketing effectiveness.
- Own and champion Tableau as the core marketing analytics platform, delivering clear, intuitive and consistent reporting on campaign performance, digital engagements, and ROI.
- Partner with Global Client Marketing to develop and maintain KPIs and ROI frameworks that measure the impact of marketing investments on fundraising and business results.
- Analyze marketing data points across channels including web, email, events, content, and paid media, with a focus on engagement, lead progression, and downstream impact.
- Identify trends and opportunities to improve marketing campaigns, messaging, and client journeys, turning data into practical recommendations.
- Seamlessly navigate data points within HubSpot, Salesforce, and other Private Wealth data platforms. Coordinate closely with technical teams to ensure reliable availability of marketing data across new and existing initiatives.
- Act as a data steward for marketing analytics, ensuring CRM, campaign, and digital data are used consistently and flagging data quality issues that affect reporting or compliance.
Qualifications- Bachelor's degree in marketing, finance, or data and analytics related fields preferred
- 5+ years of experience in marketing, growth analytics, or business intelligence, ideally within alternative investments or asset management, supporting fundraising, distribution, or client engagement initiatives.
- Proven experience working with CRM and marketing platforms and reconciling data across systems to produce consistent and actionable reports and dashboards
- Strong experience with Tableau or similar data visualization tool; ability to create actionable and compelling data visualizations
- Proficiency in SQL; demonstrated ability to extract meaningful insight from raw data
- Experience with HubSpot, Salesforce, or other CRM systems preferred
- Experience working with modern data warehouses (e.g., Snowflake)
- Leverage AI as a tool to drive efficiency
The base annual salary range for this New York City-based position will be $135,000 to $160,000. Actual salary offered will be based on the candidate's skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
