Print Marketing Strategy Business Analyst
Description -
Job Summary
• This role is responsible for providing thought leadership in marketing analytics, overseeing research for the reuse of common methods in analytic projects, and delivering value-added business performance analytics and strategic recommendations to senior leaders. The role designs experiments for in-depth modeling understanding, develops cross-region marketing and sales policies, and implements new processes and tools for marketing performance improvement. Additionally, the role contributes to innovative ideas, leads cross-functional teams, and serves as a functional manager, providing mentorship to lower-level employees.
Responsibilities
• Provides thought leadership in marketing analytics and technical innovation and develops appropriate analytical models.
• Oversees research and evaluates opportunity to apply common methods and frameworks across analytic projects to allow for reuse of modeling.
• Leads provision of value-added business performance analytics, optimization solutions, actionable recommendations and strategic plans based on analytical research to senior leaders.
• Designs experiments on marketing topics to allow for deep understanding of highly complex modeling and analytics issues.
• Leads development of cross-region and complex marketing and sales policies across multiple product lines in compliance with regulatory requirements and ongoing governance.
• Defines and implements new processes, tools, and technology requirements to drive continuous improvement of marketing performance management systems.
• Drives marketing content development, budgeting process and best practices sharing.
• Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
• Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
• Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Data Analytics, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of work experience, preferably in marketing, data analytics, or a related field.
Preferred Certifications
• Analytics Certification
Knowledge & Skills
NA
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
• Provides highly innovative solutions to complex problems within established policy.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
25%
Relocation -
Yes
