NIKE, Inc

Principle Product Line Manager

NIKE, Inc$125K — $150K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business management, product management, merchandising, or related field, or equivalent experience.
  • 8+ years of relevant experience in product licensing or management.
  • Expertise in product creation and franchise management, with a strong consumer insights background.
  • Ability to lead and influence cross-functional teams without direct authority.
  • Advanced communication skills for impactful strategy articulation and decision-making influence.
  • Proven track record in managing complexity and ambiguity in a global organization.
  • Strong organizational skills to build relationships and drive alignment at all levels.

Responsibilities

  • Own product strategy direction for licensee partners ensuring brand and consumer alignment.
  • Decide on seasonal product strategies balancing brand vision and financial outcomes.
  • Provide executive leadership and governance over partner product creation processes.
  • Align senior leadership on consumer targets and brand positioning.
  • Lead high-visibility initiatives linked to major brand moments and collaborations.
  • Drive alignment across teams using consumer insights for product and design innovation.
  • Oversee the end-to-end product approval ecosystem ensuring adherence to Nike standards.

Benefits

  • Opportunity to work at a premium global brand.
  • Engage with senior leadership and cross-functional teams.
  • Chance to lead high-visibility initiatives and make a measurable impact.
  • Professional development and growth in a dynamic, fast-paced environment.
  • Potential for travel to enhance partnerships.
Full Job Description

WHO YOU’LL WORK WITH

You will lead and drive alignment across Product, Design, Merchandising, Brand, Legal, Finance, and Geo/Territory teams, along with our external licensees, to accelerate strategic growth and deliver best‑in‑class licensed product. 

WHO WE ARE LOOKING FOR

We’re seeking a strategic, consumer-obsessed Product Licensing Manager skilled in product creation leadership, cross-functional alignment, and managing complex external partnerships. You bring strong product and process knowledge, uphold brand standards, and thrive in a fast-moving, matrixed environment. 

  • Bachelor's degree in business management, product management, merchandising, or related field. Will accept any suitable combination of education, experience and training. 
  • 8+ years of relevant experience 
  • Deep expertise in product creation, merchandising, franchise management, and consumer insights, applied to set strategic direction and drive enterprise‑level growth.
  • Proven ability to lead, influence, and align cross‑functional leadership teams, driving outcomes through vision, clarity, and accountability rather than direct authority.
  • Executive‑level communication skills, with the ability to clearly articulate strategy, synthesize complexity, and influence decision‑making through written, verbal, and presentation forums.
  • Demonstrated success navigating ambiguity and complexity, managing competing priorities and leading effectively within a highly matrixed, global organization.
  • Strong strategic rigor and operational discipline, paired with exceptional organizational skills and the ability to influence outcomes at scale.
  • Track record of building trusted relationships and driving alignment across diverse teams, functions, and senior stakeholders to accelerate execution.
  • Highly developed product vision and style sensibility, ensuring brand‑right, consumer‑relevant, and commercially impactful outcomes.
  • Ability to travel up to 25%

WHAT YOU’LL WORK ON

Enterprise Product & Partner Leadership

• Own and set product strategy direction for licensee partners at an enterprise level, ensuring assortments are consumer‑right, brand‑aligned, and commercially scalable across categories and geographies.

• Exercise decision rights over seasonal product strategies, that balance brand vision, innovation, speed, and financial outcomes.

• Provide executive leadership and governance across partner product creation, briefing, line planning, and gate processes, ensuring consistent application of Nike brand standards.

• Serve as an enterprise product authority, leveraging deep category and franchise expertise to guide senior‑level decisions and long‑term growth opportunities.

Strategic Category & Marketplace Alignment

• Align senior cross-functional leadership and Licensee leadership around consumer targets, brand positioning, assortment architecture, and distribution strategy at scale.

• Sponsor and lead high‑visibility initiatives tied to major brand moments, innovation platforms, and strategic collaborations, with accountability for outcomes and impact.

Cross‑Functional Enterprise Influence

• Leverage Consumer & Marketplace insights to guide and drive alignment across Senior cross-functional leadership on product, design, materials, innovation, storytelling, and packaging.

• Ensure enterprise compliance and brand integrity by partnering with Product Safety, Tech Development, Materials, Packaging, Brand Marketing, Legal, and Athlete Representation.

Operating Model & Governance

• Own governance of the end‑to‑end product approval ecosystem, ensuring Nike standards are upheld while enabling speed, scalability, and partner accountability.

• Lead enterprise communication of strategy and decisions, aligning GPL, sourcing, finance, legal, systems, and operations teams.

• Drive operating excellence and continuous improvement, establishing scalable processes, best practices, and ways of working across GPL, licensees, and categories.

• Maintain executive oversight of seasonal readiness, including approvals, assortment integrity, and sample governance.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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