Johnson Controls

Principal Technical Sales Trainer

Johnson Controls$105K — $160K *
Technical Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in technical sales or sales leadership particularly in HVAC or related fields.
  • Bachelor's degree in business, engineering, or similar; master's preferred.
  • Demonstrated track record of selling complex, consultative solutions.
  • Experience shaping and influencing sales strategies rather than just executing transactions.
  • Highly technical knowledge in HVAC with ability to convey complex concepts simply.
  • Strong consultative selling and executive-level communication skills.

Responsibilities

  • Deliver advanced HVAC sales training tailored for high-stakes environments.
  • Facilitate nuanced learning experiences using real-world scenarios.
  • Model exemplary sales techniques through actionable examples and simulations.
  • Translate HVAC strategies into field-ready sales enablement material.
  • Collaborate with Sales and Product leaders to adapt training to market needs.
  • Mentor other facilitators on advanced content and delivery practices.
  • Maintain strong relationships with field personnel to inform training improvements.

Benefits

  • Paid vacation, holidays, and sick leave.
  • Comprehensive benefits package including 401K, medical, dental, and vision coverage.
  • On-the-job and cross-training opportunities.
  • Collaborative and supportive team culture.
  • Commitment to workplace safety through a Zero Harm policy.
Full Job Description

Are you an expert inHVACtechnical sales or sales management and ready for something a little different? Would you enjoy passing your knowledge along to the next generation of talent? This role may be for you!

What we offer:

  • Competitive salary
  • Paid vacation/holidays/sick time
  • Comprehensive benefits package including 401K, medical, dental, and vision care
  • On the job/cross training opportunities
  • Encouraging and collaborative team environment
  • Dedication to safety through our Zero Harm policy

Whatwill youdo:

Werelooking for aPrincipal Technical Sales Trainer 6 Sales Learning 6 HVACwho is a recognized technical sales expert and can teach what great looks like-not just explain it. This role is designed for a late-career frontline seller or sales leader with deep HVAC domainexpertiseand advanced sales strategy experience who brings credibility, judgment, and real-world perspective to advanced seller enablement.

The Principal Technical Sales Trainer leads the delivery of highly sophisticated, domain-specific technical and sales strategy training aligned to the needs of Johnson Controls sellersoperatingin complex, high-value selling environments. This role is distinguished by the criticality and depth of the training delivered, requiring both deep technical mastery and extensive frontline selling experience. Working closely with Sales Leadership, Product SMEs, and Learning & Development, the Principal Technical Sales Trainer elevates seller readiness for complex solutions, supports strategic selling motions, and serves as a trusted internal SME to ensure field-facing programs reflect real-world selling conditions and technical rigor.

How will you do it:

  • Deliver advanced, high-stakessalestraining within a defined the HVAC technical domain
  • Facilitatesaleslearning experiences that require judgment, nuance, and lived domainexpertise, including complex solution positioning, technical trade-offs, and executive-level customer engagement.
  • Model what great looks like through real deal examples, field-tested scenarios, and advanced role-based simulations.
  • TranslateHVACdomain-specific sales strategies, product positioning, and solution differentiation into field-ready enablement.
  • Partner with Sales and Product leaders to align training with evolving market dynamics, customer expectations, and competitive pressures.
  • Enable sellers to balance technical depth with commercial outcomes, improving confidence and credibility in complex sales motions.
  • Serve as a recognized internal SME for the assigned domain, supporting: Advanced curriculum design, scenario realism, technicalaccuracyand field applicability
  • Provide expert input and quality review for programs developed by the Sales Learning team.
  • Mentor and upskill other facilitators and partners on advanced domain-specific content and delivery techniques.
  • Maintain strong relationships with field sellers and leaders to stay current on:Emerging deal challenges, technicalobjectionsand capability gaps
  • Use field insight to continuously refine training delivery and inform broader learning priorities.
  • Collaborate closely with L&D peers to strengthen the overall quality, credibility, and impact of the Sales Learning ecosystem.
  • Contribute to a culture of excellence, realism, and field-driven learning.

What wearelooking for:

  • 15+ years of frontline experience in technical sales, solutions selling, sales leadership, or sales engineering within a defined domain (e.g., HVAC, Fire, Security, Controls, SaaS).
  • Bachelors degree in business, Engineering, or related field;masterspreferred.
  • Demonstrated success selling or supporting complex, consultative, and technically differentiated solutions.
  • Experience influencing or enabling sales strategy, not only executing transactional sales.
  • Deep technical mastery in the HVAC domain and the ability to translate complex concepts into practical selling behavior.
  • Strong consultative selling and executive-level communication skills.
  • Recognized credibility with field sellers, leaders, and SMEs.
  • Proven ability tofacilitateadvanced adult learning experiences for experienced sellers.
  • Strong case-based, scenario-driven, and coaching-oriented facilitation style.
  • Strong stakeholder partnership, business acumen, and comfortoperatingin ambiguity.
  • Collaborative mindset and commitment to continuous improvement.
  • Travel asrequiredto support high-impact, in-person delivery for the domain. (Up to 45% travel)

HIRING SALARY RANGE: $105,000 -$160,000(Salary to bedeterminedby the education, experience,knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.)This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance.This position includes a competitive benefits package. The

postedsalary range reflects the target compensation for this role. However, we recognize

that exceptional candidates may bring unique skills and experiences that exceed the typical

profile. If you believe your background warrants consideration beyond the stated range, we

encourageyou to apply. To support an efficient and fair hiring process, we may use

technologyassistedtools, including artificial intelligence (AI), to helpidentifyand evaluate

candidates. All hiring decisions areultimately madeby human reviewers. For details, please

visit the About Us tab on the Johnson Controls Careers site at

About Johnson Controls

Johnson Controls International plc is a multinational conglomerate headquartered in Cork, Ireland that produces automotive parts such as batteries and electronics and HVAC equipment for buildings. It employs 105,000 people in around 2,000 locations across six continents. As of 2019, it was listed as 389th in the Fortune Global 500; in 2020, it became ineligible for the list. Johnson Controls was founded in 1885 by Warren S. Johnson, a professor at the State Normal School in Whitewater, Wisconsin. Originally called the Johnson Electric Service Company, it focused on automatic temperature regulation. In 1974, the company changed its name to Johnson Controls.
Learn more about Johnson Controls
Size
101,000 employees
Market Cap
$44.1 billion
Industry
Net Income
$923 million
Founded
1885
5 Year Trend
+2.1%
Revenue
$22 billion
NASDAQ

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