Amazon

Principal Tech Business Development, Amazon Retail Ad Service

Amazon • $193K — $262K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in business agreements development, negotiation, and execution
  • 7+ years in professional or military roles
  • 7+ years solving technology-related problems in Media & Entertainment
  • 7+ years in Go-To-Market, Business Development, Sales, or Consulting
  • Bachelor's degree
  • 7+ years working with Data & AI technologies
  • Experience influencing leadership decisions at an organizational level
  • B2B experience in digital advertising and ad-tech products/services

Responsibilities

  • Own strategic customer relationships and negotiations
  • Establish executive relationships with key partners to drive alignment with Amazon's priorities
  • Develop the go-to-market strategy for Amazon Retail Ad Service
  • Create data-driven narratives with actionable insights
  • Formulate a strategic framework to assess new business opportunities
  • Innovate commercial strategies that significantly impact the business
  • Collaborate with cross-functional teams to execute partnership relationships

Benefits

  • Comprehensive health insurance (medical, dental, vision, prescription)
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Mental health support
  • Flexible spending accounts
  • Adoption and surrogacy reimbursement coverage
Full Job Description
Join Amazon Retail Ad Service to lead strategic partnerships that transform how retailers and advertisers connect with shoppers. Amazon Retail Ad Service (RAS) is seeking a Principal Tech Business Development leader to focus on strategic deals, partnerships, and go-to-market strategy. This role will work closely with the Amazon Retail Ad Service product and leadership team, Amazon Ads senior management, cross business-unit BD teams, and other corporate functions to drive unique partnership opportunities. The candidate will be part of a team that is responsible for externalizing Amazon Ads technology for third-party retailers. This role is responsible for developing and executing high impact, complex, partnerships, and includes managing relationships and negotiations for customer and partnership deals which have long-term implications for Amazon. This position offers an opportunity to innovate and bring to life first-in-category initiatives and build cross functional relationships inside one of the world's most innovative, customer-centric companies. This role also owns defining the strategy, customer frameworks and prioritization, developing and owning pipeline metrics, and influencing product and tech roadmaps to enable long-term growth.

We are seeking an innovative, entrepreneurial, creative, analytical, technical, and strategic thinker, who wants to build transformative partnerships to support our ongoing innovations and growth. The ideal candidate is a self-starter who enjoys solving complex problems, works effectively with cross-functional counterparts and thrives in a fast-paced setting that is constantly evolving. Proving you have high judgement, strong capabilities to earn trust, and are comfortable working in ambiguous, highly-visible situations is critical for this position.

Key job responsibilities
• Own strategic customer relationships and negotiations.
• Own the executive relationships with strategically important customer and partner companies in the sector; institute regular mechanisms to cultivate trust and drive alignment with Amazon's priorities. Provide executive sponsorship when needed for other BD efforts and act as the executive escalation management resource for Amazon leaders.
• Develop and align the go-to-market strategy and goals/planning for Amazon Retail Ad Service.
• Develop scalable insight-driven narratives with sound recommendations.
• Develop a durable strategic framework to constantly evaluate new ideas based on business potential, opportunity size and strategic fit.
• Develop innovative commercial strategies and partnership ideas that drive material business impact for the business.
• Influence senior commercial, technical and product stakeholders to drive alignment around new ideas and initiatives, debate tradeoffs and make high-judgment decisions related to critical partnerships and cross product initiatives
• Work with cross-functional teams including Product, Operations, Engineering, Legal, Finance, and senior management to execute on the relationships.
• Systems thinker who understands the commercial workflows and product/technical frameworks relevant to the sector.
• End-to-end deal experience; structuring and negotiating complex partnership agreements such as advertising deals, complex digital media transactions, and strategic ad technology relationships.
• Strong financial acumen with the ability to analyze income, balance sheet and cash flow statements. Can construct an operating P&L, model deals, and articulate cost/benefit analyses.

A day in the life

In this role, you'll focus on building and nurturing strategic relationships with key retail and advertising partners. You might spend your morning analyzing market opportunities and developing partnership frameworks, then transition into executive-level negotiations with potential partners. Throughout the day, you'll collaborate with our product, engineering, and operations teams to align on go-to-market strategies and ensure partnerships are structured for long-term success. You'll also work to influence senior stakeholders across Amazon on critical initiatives, presenting data-driven recommendations and navigating complex tradeoffs. Your work directly shapes how we expand Amazon's advertising technology to third-party retailers and helps define what's possible in the retail advertising space.

About the team

We are building the future of retail advertising by enabling retailers to launch and scale their own ads businesses using Amazon's proven ad-technology. Our team partners with some of the industry's most innovative companies to create first-in-category solutions that connect advertisers with shoppers across multiple retail platforms. We're looking for someone who shares our vision of transforming the advertising landscape and who thrives in collaborative environments. You'll work alongside talented product managers, engineers, and commercial leaders who are committed to solving complex problems and delivering customer-centric solutions. Joining our team means being part of a group that values strategic thinking, cross-functional partnership, and the drive to build something meaningful in a rapidly evolving industry. To learn more about Amazon Retail Ad Service, visit https://advertising.amazon.com/retail-ad-service.

BASIC QUALIFICATIONS

- 7+ years of developing, negotiating and executing business agreements experience

- 7+ years of professional or military experience

- 7+ years of solving problems with technology in the Media & Entertainment Industry experience

- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience

- Bachelor's degree

- 7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience

- Experience developing strategies that influence leadership decisions at the organizational level

- Experience in B2B, digital advertising, and ad-tech products/services

- Experience in digital media including display/search advertising, campaign optimization, analytics platforms, client management and business development

PREFERRED QUALIFICATIONS

- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner

- Experience selling to Fortune 1000 or Global 2000 organizations

- MBA

- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 193,700.00 - 262,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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