Snap Inc

Principal Software Engineer, Ads Platform

Snap Inc$276K — $414K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science or related field, or equivalent experience
  • 10+ years of post-Bachelor's software development experience
  • 2+ years of technical leadership experience in a complex technical environment
  • Experience architecting and developing distributed systems
  • Strong collaboration and mentorship skills

Responsibilities

  • Build next-gen ad formats and backend infrastructure for better advertiser value
  • Innovate and optimize new ad products through experimentation and analysis
  • Collaborate across teams to understand product requirements and trade-offs
  • Advocate for best practices in scalability, availability, and operational excellence
  • Provide technical direction influencing company-wide initiatives
  • Utilize AI and modern engineering workflows for scalable service design
  • Ensure code quality, security, and production readiness

Benefits

  • Paid parental leave
  • Comprehensive medical coverage
  • Emotional and mental health support programs
  • Equity packages sharing in Snap's success
  • Flexible benefits tailored to employee needs
Full Job Description
We're looking for a Principal Software Engineer to join the Ads Platform team at Snap.

What you'll do:
  • Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks and conversion and value for advertisers.
  • Work end-to-end across innovating new ads product, format ideas, or infrastructure ideas experimentation, analysis and optimization
  • Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to build innovative products or services
  • Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
  • Provide technical direction that influences the entire company
  • Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap's performance advertising suite
  • Technical influence that spans the entire company
  • Utilize AI tools and high velocity engineering workflows to design and ship scalable services while upholding rigorous standards for code correctness, security, and production ready quality code


Knowledge, Skills & Abilities:
  • Excellent programming and software design skills, including debugging, performance analysis, and test design
  • Proven track record of operating highly-available systems at scale
  • Ability to proactively learn new concepts and technology and apply them at work
  • Skilled at solving ambiguous problems
  • Strong collaboration and mentorship skills
  • Ads domain expertise and a strong interest in Ads
  • Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of engineering trends and modern development practices


Minimum Qualifications:
  • Bachelors in technical field such as computer science, mathematics, statistics or equivalent years of experience
  • 10+ years of post-Bachelor's software development experience; or a Master's degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
  • 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
  • Experience in technical leadership/ownership and setting technical direction for engineering projects
  • Experience architecting, designing, and developing distributed systems


Preferred Qualifications
  • Experience in technical leadership/ownership and setting technical direction for engineering projects
  • Proven track record of delivering large scale projects in attribution and measurement
  • Experience operating highly-available systems at significant scale
  • Experience with backend services or distributed systems
  • Ads domain experience


"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

Our Benefits: Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $276,000-$414,000 annually.

Zone B:
The base salary range for this position is $262,000-$393,000 annually.

Zone C:
The base salary range for this position is $235,000-$352,000 annually.

This position is eligible for equity in the form of RSUs.

About Snap Inc

Snap Inc. is a camera and social media company. It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The company is known for its Snapchat app, which allows users to send photos and videos that disappear after being viewed. Snap Inc. is headquartered in Santa Monica, California and has offices around the world. The company went public in 2017 and is listed on the New York Stock Exchange.
Learn more about Snap Inc
Size
5,661 employees
Market Cap
$13.9 billion
Industry
Net Income
-$944.8 million
Founded
2016
5 Year Trend
+59.1%
Revenue
$2.5 billion
NASDAQ

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