The Principal Salesforce Engineer is the senior technical authority for the Salesforce platform. This role combines hands-on engineering, solution architecture, technical governance, code review, integration design, and delivery leadership across Sales Cloud, Service Cloud, Field Service, Experience Cloud, Revenue Cloud-adjacent capabilities, and enterprise integrations. The role is expected to actively design and build complex solutions while guiding engineering teams and implementation partners.
Responsibilities:Architecture and Technical Leadership (25%)- Define target-state Salesforce architecture, design standards, integration patterns, and platform guardrails.
- Lead solution design for enterprise CRM, field service, franchise operations, customer engagement, and shared services capabilities.
- Evaluate Salesforce products, AppExchange solutions, and implementation partner recommendations for fit, scalability, security, and total cost of ownership.
- Serve as the technical design authority for Salesforce platform decisions, trade-offs, and escalations.
Hands-On Engineering (50%)- Build and review Apex, Lightning Web Components, Flow, platform events, API integrations, and reusable platform components.
- Create prototypes and proofs of concept for complex capabilities before broader delivery.
- Lead code reviews, design reviews, performance tuning, and production troubleshooting for critical Salesforce capabilities.
- Establish engineering practices for branching, deployment, testing, security review, and release quality.
Delivery and Governance (25%)- Partner with Product Owners, Business Analysts, Enterprise Architecture, Security, Data, and Integration teams to translate business needs into scalable technical designs.
- Provide technical oversight of implementation partners and ensure conformance to enterprise architecture standards.
- Identify technical debt, delivery risks, and platform constraints early and recommend mitigation plans.
- Mentor Salesforce engineers, administrators, and technical leads across delivery teams.
Qualifications:- 10+ years of enterprise application delivery experience, including 7+ years in Salesforce architecture and development.
- Deep hands-on experience with Apex, LWC, Flow, Salesforce security model, data model design, REST/SOAP APIs, platform events, and integration patterns.
- Demonstrated experience leading enterprise-scale Salesforce implementations involving multiple business units, brands, or operating models.
- Strong understanding of Sales Cloud, Service Cloud, Experience Cloud, and Salesforce platform governance.
- Ability to communicate technical strategy, risks, and trade-offs to executive stakeholders and delivery teams.
Preferred Qualifications:- Experience with Salesforce Field Service, Revenue Cloud / CPQ, Salesforce Billing, and franchise operating models.
- Experience integrating Salesforce with AWS, ERP, accounting, payments, data platforms, and third-party SaaS applications.
- Familiarity with DevOps tools, automated testing, static code analysis, and release management for Salesforce.
- Experience managing implementation partner quality, architecture reviews, and technical delivery standards.
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
