Postman

Principal Product Marketing Manager

Postman$250K — $300K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product marketing experience; or 2+ years post-MBA management/strategy consulting experience
  • Background in software, SaaS, Developer Tools, or DevOps
  • Expertise in building product positioning and messaging
  • Skilled in customer segmentation and profiling

Responsibilities

  • Lead product marketing initiatives for Postman features and services
  • Collaborate with engineering to define customer-facing value messaging
  • Create engaging outbound product content to resonate with target personas
  • Train field teams with effective marketing content and resources
  • Manage feature and service launches in coordination with operational marketing
  • Support company events and trade shows to enhance product visibility

Benefits

  • Full medical coverage
  • Flexible paid time off (PTO)
  • Wellness reimbursement
  • Monthly lunch stipend
  • Inclusive company culture with team-building events
  • Donation-matching program for employee causes
Full Job Description
What You'll Do
  • Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  • Work with engineering teams to distill key functionality and benefits into customer facing value messaging
  • Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas.
  • Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
  • Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
  • Support Postman events, third party trade shows and other events to help showcase our products to attendees.
About You
  • 8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
  • Experience in software, SaaS, Developer Tools, or DevOps
  • Experience building product positioning and messaging
  • Experience with customer segmentation, profiling, and targeting

Bonus Points
  • Direct experience with developers, and audiences that build applications
  • Experience crafting engaging content for developers
  • Comfortable marketing to technical leaders
  • Familiarity with Postman API Platform

The reasonably estimated base salary for this role ranges from $250,000 - $300,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We're building a long-term company with an inclusive culture where everyone can be the best version of themselves.

At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

About Postman

Postman is a software company that provides a platform for API development. The company's platform allows developers to design, test, and document APIs. Postman's software is used by over 11 million developers worldwide. The company was founded in 2014 and is headquartered in San Francisco, California.
Learn more about Postman
Size
600 employees
Industry
Founded
2014

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