Position SummaryHarness is redefining how companies deliver and release software with speed, safety, and confidence. As a
Principal Product Marketing Manager (PMM), you will own the go-to-market story for
Harness Continuous Delivery - our cornerstone product for delivering software through environments and into production quickly, safely, and securely.
This is a high-impact role at the intersection of product, sales, and marketing. You'll shape how the industry thinks about CD in the AI era, and drive our competitive edge against CD specialists like Octopus Deploy and Akuity, as well as DevOps platforms that include CD, like GitHub Actions and GitLab.
Whether you are a marketer who has become more technical over time or an engineer who has grown into GTM, this is your chance to define the category and make your mark.
Think of this role as the
mini-CMO for yourmodule. You'll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It's strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life
About the roleStrategy & Positioning- Own the category positioning for Harness Continuous Delivery and GitOps.
- Define messaging, value props, and competitive differentiation.
- Partner with Product to bring customer and market insights directly into roadmap decisions.
- Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard.
Sales & Field Enablement- Build playbooks, AI bots, training, and competitive battlecards that help the field win.
- Support high-stakes opportunities with product and persona expertise.
- Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting.
- Identify and write compelling customer success stories that highlight business outcomes.
- Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution.
Content & Evangelism- Develop thought-leadership assets, including blogs, briefs, videos, presentations, and campaigns.
- Represent Harness at webinars, conferences, and in customer-facing conversations.
- Recruit and prepare customer speakers for summits and events.
Insights & Growth- Perform funnel analysis to uncover optimization opportunities and drive adoption.
- Lead win/loss and competitive intelligence to keep Harness sharp against market trends.
- Gather and synthesize customer/market feedback to improve messaging and influence product strategy.
About you- 8+ years in product marketing or a technical role (product management, solutions engineering, architecture).
- Strong foundation in the software delivery lifecycle. You understand how developers ship and manage code.
- Experience with developer tooling, CI/CD, DevOps platforms, or testing tools.
- Equally comfortable shaping high-level strategy and demoing features hands-on.
- Exceptional communicator with a knack for turning technical detail into compelling customer value stories.
- Collaborative, creative, and energized by working across product, sales, and marketing.
Bonus Points
- Direct experience in marketing or competing in the Continuous Delivery category.
- Background as a developer relations engineer, solutions engineer, or sales engineer.
What Success Looks LikeTo give you a sense of the impact we care about, here are a few example metrics we use to measure success in this role. You don't need to have all of these in your background - but if you do, highlight them in your resume:
- Improved win rate in competitive deals.
- Pipeline influenced or created by your campaigns, content, or enablement.
- Sales confidence & adoption of your playbooks, training, and competitive tools.
- Customer proof points you've helped create (case studies, references, event speakers).
- Analyst or market recognition you've driven through positioning and storytelling.
Work LocationPreferred: Bay Area, CA.
Remote: Open to candidates based anywhere in the U.S.
A Note on ApplyingNobody checks every box - and we don't expect you to. If this role excites you, we want to hear from you. This is a visible role with the opportunity to influence category strategy and grow into broader platform PMM leadership at Harness.
What you will have at Harness- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
The anticipated base salary range for this position is between $200,000 and $225,000 annually. Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits. More details about our company benefits can be found at the following link: https://www.harness.io/company/careers.
Pay transparency
$200,000-$225,000 USD
