Amazon

Principal Product Marketing Manager

Amazon$170K — $230K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 9+ years of professional non-internship marketing experience
  • Proven ability to use data and metrics for improvement
  • Proficient in Excel or Tableau for data manipulation
  • Experience in executing large cross-functional marketing programs
  • Skilled in driving direction and alignment among diverse teams

Responsibilities

  • Define and execute multi-year go-to-market strategies
  • Build comprehensive competitive analysis and tailored buyer personas
  • Create sales tools and materials for complex enterprise sales cycles
  • Design and implement integrated demand generation campaigns
  • Develop thought leadership content and customer advocacy initiatives
  • Establish brand architecture and governance within the brand ecosystem
  • Facilitate cross-functional team alignment through senior leadership reviews

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching
  • Paid time off and parental leave
  • Mental health support
  • Flexible spending accounts and adoption reimbursement coverage
Full Job Description
Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy - from identifying business opportunities through market entry and scaled adoption.

You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.

Key Responsibilities

-Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation

-Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences

-Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles

-Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing

-Develop thought leadership content and customer advocacy programs

-Define brand architecture, voice, and governance within a broader brand ecosystem

-Drive alignment across cross-functional teams - Sales, Business Development, Engineering, and Marketing - through senior leader reviews and scalable mechanisms

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience with creating GTM initiatives at scale

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

- Experience developing and executing on GTM strategies that are large in scope

- Experience in robotics design, automation systems development, control systems design, or related product development

- Experience leading go-to-market for consumer software or hardware product launches

- Experience identifying, developing, negotiating, and closing large-scale technology deals

- Experience in Product Safety & Compliance Law

- Experience in B2B marketing tools

- Experience in commercial or industrial work

- Experience with brand strategy

- Experience conveying complex subject matter to clients and stakeholders

- Experience developing strategies that influence leadership decisions at the organizational level

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, MA, N.Reading - 170,000.00 - 230,000.00 USD annually

USA, WA, BELLEVUE - 170,000.00 - 230,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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