Adobe Inc.

Principal Product Marketing Manager

Adobe Inc. • $190K — $275K *
San Francisco, CA 94112In-Person
Education, Government & Non-Profit
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in product marketing, industry marketing, or enterprise SaaS GTM roles.
  • Proven experience building GTM strategies in underdeveloped market segments.
  • Exceptional skills in positioning and messaging for complex enterprise solutions.
  • Strong background in sales enablement: creating tools and content for sales teams.
  • Experience collaborating with Product and Engineering to influence roadmaps based on market needs.
  • Ability to effectively communicate and simplify complex topics for executive-level stakeholders.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Familiarity with how regulated enterprise buyers make purchasing decisions.

Responsibilities

  • Own global positioning and messaging for targeted regulated industries.
  • Build compelling value propositions that resonate with both technical and business audiences.
  • Understand and apply complex regulatory and compliance concepts in messaging.
  • Create foundational messaging frameworks for campaign and content teams.
  • Align industry messaging with overall enterprise product marketing strategy.
  • Develop GTM strategies for regulated markets, defining execution plans and metrics.
  • Create industry-specific sales enablement tools and resources.

Benefits

  • Opportunity to shape the future of Acrobat's go-to-market strategy.
  • Collaboration with cross-functional teams in a high-impact environment.
  • Involvement in building foundational programs from the ground up.
  • Exposure to a diverse range of regulated industries.
  • Ability to influence product direction based on customer insights.
Full Job Description
This is a greenfield opportunity. Government, public sector, and regulated industries - financial services, healthcare, legal, and other compliance driven markets globally - represent one of Acrobat's largest untapped growth opportunities.

You'll own the global go-to-market strategy for these segments: developing positioning and messaging, building sales enablement infrastructure, influencing the product roadmap, and creating the GTM playbook that scales. You'll partner with sales, product, engineering, and field marketing to shape how Acrobat competes and wins in high-trust, enterprise environments.

If you've built GTM from scratch in any complex enterprise market - and you bring the commercial instincts, the messaging craft, and the drive to create something that lasts - we want to talk to you.

What You'll Do

  • Own global positioning and messaging for Government, Public Sector, Financial Services, Healthcare, Legal, and other regulated industries for Acrobat.


  • Build differentiated value propositions that translate complex enterprise capabilities into clear, compelling business outcomes for technical and business buyers alike.


  • Learn and apply the enterprise security and compliance landscape relevant to your markets - including concepts like data governance, cloud architecture, and frameworks such as FedRAMP, SOC 2, and HIPAA - and use that knowledge to make messaging credible and defensible.


  • Create the foundational messaging architecture - positioning frameworks, narrative structures, proof point systems - that field teams, campaigns, and content can build from.


  • Align industry messaging to the broader enterprise product marketing strategy and B2B go-to-market motion.


Lead Go-To-Market Strategy

  • Build go-to-market strategy for regulated market segments from the ground up - defining the approach, sequencing the plays, and creating the execution infrastructure.


  • Identify and prioritize target buyer personas - CIO, CISO, VP of IT, Compliance, Procurement - and develop audience-specific messaging and content strategies.


  • Partner with regional and field marketing teams to activate industry campaigns and demand generation programs globally.


  • Define targets and success metrics; use win/loss analysis, competitive intelligence, and market research to continuously refine positioning and GTM execution.


Be a True Partner to Sales

  • Build industry-specific sales enablement programs from the ground up: sales plays, battlecards, messaging guides, competitive tools, and objection-handling frameworks.


  • Support complex RFP and enterprise procurement processes with targeted, credible enablement materials that help sellers win.


  • Understand the real blockers in regulated and enterprise deals long buying cycles, multi-stakeholder buying committees, security reviews - and create content that removes them.


Partner with Product & Engineering

  • Represent customer and market needs in product roadmap discussions, influencing prioritization based on customer insight, competitive dynamics, and pipeline impact.


  • Build working knowledge of the enterprise security and compliance capabilities buyers care about - and use that knowledge to ask sharp questions in roadmap conversations and keep product claims accurate and defensible.


  • Identify product gaps that could impact pipeline or credibility in regulated deals and make the case for prioritization with Product and Engineering partners.


Drive Market & Competitive Intelligence

  • Stay current on the markets you own - including buyer trends, competitive shifts, and the regulatory or policy dynamics that shape how customers evaluate and buy.


  • Conduct win/loss analysis and synthesize customer insight to continuously sharpen positioning and GTM strategy.


  • Identify and respond to competitive positioning - especially in complex, trust driven enterprise deals - with counter-messaging and differentiated narratives.


What We're Looking For

  • 10+ years of experience in product marketing, industry marketing, or enterprise SaaS go-to-market roles.


  • Demonstrated track record of building GTM strategy, positioning, and sales enablement in new, underdeveloped, or greenfield market segments - you've made something from nothing.


  • Exceptional positioning and messaging skills for complex, multi-stakeholder enterprise solutions - the ability to take something hard and make it clear.


  • Strong sales enablement experience: battlecards, sales plays, competitive tools, and customer-facing content that accelerates pipeline and drives revenue.


  • Experience partnering with Product and Engineering to influence roadmap prioritization based on customer insight and market intelligence.


  • Track record of cross-functional collaboration and influence in matrixed organizations - working across sales, product, engineering, and field marketing without direct authority.


  • Executive-level storytelling and communication skills; the ability to simplify a complex enterprise or market landscape for senior team members.


  • Strong analytical instincts: comfortable using data, win/loss analysis, and market research to drive strategy and measure impact.


  • Some familiarity with how regulated or compliance driven enterprise buyers think and buy - including personas like CISO, procurement leads, and compliance teams. You don't need to have spent your career here. You need to be able to learn it fast and earn credibility quickly.


  • Prior experience in Government, Public Sector, Financial Services, Healthcare, Legal, or other regulated industries is a meaningful plus - not a requirement.
  • BA/BS Degree preferred OR 10+ years of product marketing experience OR equivalent practical experience.


About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Enterprise Technology
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ
ADBE
* Ladders Estimates

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