Fanatics Collect is seeking an experienced
Principal Product Manager to lead the eCommerce strategy and execution for
Topps.com. As the owner of this direct-to-consumer channel, you'll be responsible for evolving our Shopify-based storefront into a best-in-class destination for collectors and fans. You'll work cross-functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer-centric and revenue-generating.
This is a high-impact role for a product leader who thrives in a fast-paced environment, understands the nuances of eCommerce and digital merchandising, and can balance long-term vision with rapid iteration.
Key Responsibilities- Own the product vision, roadmap, and execution for Topps.com, spanning both front-end user experiences and back-end operational tools. This includes Topps.com websites (US and international), Topps section inside the Fanatics Collect native application and 3rd party ecommerce channels (TikTok, Fanatics Commerce...).
- Lead Shopify-based platform evolution and customization to support both limited-edition product drops and evergreen merchandising strategies.
- Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization.
- Collaborate with engineering and design partners to deliver seamless, mobile-first customer journeys from discovery through checkout and fulfillment.
- Define and monitor key metrics (e.g., conversion rate, average order value, cart abandonment) to guide decision-making and assess business impact.
- Proactively identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities.
- Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross-functional planning and investments.
- Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.
Qualifications- Minimum of 7 years of product management experience, ideally focused on consumer eCommerce, Shopify, or other digital retail platforms.
- Proven ability to manage consumer-facing product development from inception to launch, across multiple channels, with a keen eye for user experience and commercial outcomes.
- Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.
- Strong communicator and collaborator, with the ability to synthesize complex requirements and align diverse stakeholders.
- Comfortable operating in a matrixed, cross-functional environment with fast-moving priorities.
- Familiarity with SEO, conversion rate optimization (CRO), and digital merchandising best practices.
- Passion for collectibles, sports, or fandom-driven communities is a plus.
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
NYC Salary Range
$180,000-$225,000 USD
