Principal Product Manager - Technical, Amazon Lists What if you could re-invent how millions of customers plan their shopping needs? We are looking for a Principal Product Manager - Tech (PMT) to lead a new 01 initiative that will shape the future of how customers discover, organize, and share across Amazon. This is a high-ambiguity, high-impact role that requires creative product thinking, deep technical fluency, and a strong point of view on how Generative AI can unlock transformative customer experiences. As a Principal PMT, you will define the long-term vision and strategy, influence senior leadership, and drive execution across engineering, science, and design teams. You will operate with significant autonomy, navigating ambiguity to identify the biggest customer problems worth solving and delivering innovative solutions at scale. ### Preferred Qualifications - Direct experience applying Generative AI, LLMs, or machine learning to consumer-facing products - Proven ability to influence without authority at executive levels (VP/SVP) - Experience in e-commerce, personalization, social commerce, or content curation domains - MBA or advanced technical degree - Strong written communication skills with experience authoring narratives (6-pagers, PR/FAQs) Key job responsibilities You will define and champion a bold product vision for a new 01 initiative within Amazon Lists, grounded in deep customer understanding and market insight. Youll identify and drive opportunities to apply Gen AI and large language models to create differentiated, intelligent customer experiences. Youll partner with engineering and applied science teams to evaluate technical feasibility, define architecture trade-offs, and ensure scalable, high-quality delivery. Youll align stakeholders across Amazon (retail, personalization, Alexa, etc.) without direct authority; earn trust and drive consensus at VP+ levels. Youll conduct deep customer research, define success metrics, and relentlessly prioritize based on customer impact. Youll raise the bar on product thinking; mentor senior PMs and contribute to a culture of invention and high standards. About the team Amazon Lists helps hundreds of millions of customers organize and share the things they love - from wish lists and gift registries to idea boards and collections. Were entering a new chapter, applying state of the art AI to re-imagine how customers curate, discover, and connect through lists. BASIC QUALIFICATIONS - Bachelors degree - Experience owning/driving roadmap strategy and definition - Experience with feature delivery and tradeoffs of a product - 7+ years of technical product or program management experience - Experience assessing portfolio opportunity to make the appropriate long term strategic investments while maintaining the short-term delivery of leads PREFERRED QUALIFICATIONS - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement - Experience in customer-facing product development and product management, including defining, launching, and optimizing product and services - Experience working with, presenting to and influencing senior executives up to VP level - Experience in e-commerce, retail or advertising The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually