OverviewWe are hiring a
Principal Product Manager to lead
SMB On-boarding and support experiences across Microsoft Advertising, focused on helping advertisers get started, resolve issues, and achieve value faster throughout their lifecycle.
This role is for a senior product leader with a strong track record of building customer-facing product experiences that reduce friction, improve activation and retention, and help customers succeed through clear guidance, intelligent assistance, streamlined workflows, and scalable support. We aim to bring together product, data, and automation to help SMB customers navigate setup, onboarding, troubleshooting, and ongoing account growth with greater confidence and less effort.
In this role, you will own the vision, strategy, and roadmap for key onboarding and support experiences across the product. You will work closely with Engineering, Data Science, UX, Product Marketing, Sales, and Support teams to deliver trustworthy, high-impact experiences that improve customer outcomes at scale.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50-mile commute of a designated Microsoft office in the U.S. or a 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
ResponsibilitiesProduct Vision & StrategyOwn the long-term vision and roadmap for SMB onboarding and support experiences, defining how the product helps customers successfully set up, activate, troubleshoot, and grow.
Customer AdvocacyDeeply understand SMB customer pain points across onboarding, activation, support, and early lifecycle journeys, and translate those needs into scalable product capabilities that reduce friction and improve customer outcomes.
Execution & Decision-MakingNavigate high ambiguity, make clear prioritization and tradeoff decisions, and drive execution across multiple engineering and product teams in a fast-moving AI environment.
Data & AI CollaborationPartner with Data Science and analytics teams to identify customer pain points, measure experience quality, and drive continuous improvement in activation, support effectiveness, and retention.
Cross-Functional AlignmentWork closely with Sales, Support, Marketing, Legal, Policy, and other partner teams to ensure onboarding and support experiences are useful, compliant, trustworthy, and ready for broad customer adoption.
Go-to-Market & AdoptionLead launch and iteration strategy for onboarding and support improvements, ensuring they drive measurable gains in customer activation, satisfaction, retention, and long-term value.
Platform & Ecosystem InfluenceHelp shape Microsoft Advertising's broader approach to customer onboarding, assistance, and support by defining patterns, best practices, and scalable experience principles across the product.
QualificationsRequired Qualifications:- Bachelor's Degree AND 8+ years experience in product/service/program management or software development
- OR equivalent experience.
Preferred Qualifications:- Bachelor's Degree AND 12+ years experience in product/service/program management or software development
- OR equivalent experience.
- 5+ years' experience in developing digital advertising products.
#MicrosoftAI
Product Management IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
