Applecart

Principal Product Manager, Measurement

Applecart$210K — $250K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product management experience.
  • Strong knowledge of digital marketing, advertising technology, and media effectiveness measurement.
  • Hands-on experience with measurement technology solutions for large enterprises/agencies.
  • Proficient in managing remote teams across different time zones.
  • Exceptional technical acumen and understanding of design implications.

Responsibilities

  • Define and build future Insights & Optimization offerings with cross-functional teams.
  • Own product strategy, business planning, roadmap, and requirements.
  • Advocate product solutions internally and with clients.
  • Gather and translate client feedback into product requirements.
  • Work with key clients on implementation strategies for new features.
  • Manage high-visibility product launches and track success KPIs.

Benefits

  • Hybrid work model with remote days.
  • Engagement with a dynamic and innovative team.
  • Opportunity to influence product strategy and execution.
  • Access to a broad network of industry relationships and partners.
Full Job Description


We are hiring a Principal Product Manager, Measurement in our New York office.

About the Role:

Our Decision Maker Targeting products are a critical part of our clients' strategic execution. Applecart is used as an amplification layer for their ongoing communications with a broad cross-section of key stakeholders. Quantifying the impact of using Applecart audiences across all of these communication strategies is essential to our clients' success.

In this critical role, you will drive the product vision and execution of our measurement and insights products as we grow our offering and client base. The ideal candidate would combine enterprise product expertise with a deep technical understanding of media measurement and/or research methods.

What You'll Do:
  • Define and build the next generation of our Insights & Optimization offerings in collaboration with a cross-functional team of engineers, data scientists, product managers, and sales and client service leads.
  • Own the product strategy, business planning, roadmap and requirements definition for your own product offering.
  • Evangelize product solutions with internal teams, clients and industry partners.
  • Collect client feedback via both direct and indirect channels and translate them into product requirements where applicable.
  • Collaborate with key clients on implementation strategy and adoption of new features.
  • Manage high visibility product launches and define and track KPIs to measure success and identify ongoing improvements.

Experiences and Capabilities You Bring:
  • 8+ years of experience in a product management role.
  • Deep understanding of digital marketing, advertising technology, market research, or a similar industry with specific expertise in media effectiveness measurement.
  • Personally worked on projects to roll out measurement technology solutions to large enterprises and/or their agencies including both the end client reporting and underlying methodology.
  • Experience working closely and effectively with a geographically distributed team and managing asynchronous communication across distant time zones.
  • Ability to thrive in a highly dynamic environment where priorities can shift outside of planning periods.
  • Have an exceptional technical background, enjoy in-depth discussions with engineers, and understand the implications and tradeoffs of design decisions.
  • Passionate about problem solving, learning, and figuring out the nuts and bolts of "how things work."
  • Excellent collaboration and project management skills to manage many moving parts across internal teams and partners.
  • Ability to tell stories with data - well-versed in analytics, data visualization, and communicating simple, actionable insights to people across all roles and levels. Experience communicating business impact to C-suite audiences is a plus.
  • BA/BS degree with engineering or technical major preferred, but not required.

This is a hybrid role. Work from home on Monday and Friday and in Applecart's New York City office Tuesday through Thursday.

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $210,000 to $250,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of discretionary annual cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

About Applecart

Applecart is a technology-driven political strategy and advertising agency that specializes in audience targeting and data-driven messaging. The company uses proprietary technology to identify and engage with key audiences across multiple platforms, including television, digital, and social media. Applecart is headquartered in New York City and was founded in 2013 by veterans of the Obama 2012 campaign.
Learn more about Applecart
Size
50 employees
Industry
Founded
2013

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