Principal Product Manager

Hasbro

$134K — $202K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Hands-on experience with enterprise marketing/creative platforms like Workfront or similar.
  • Experience in vendor management and technology evaluations, communicating clearly with leadership.
  • Strong technical fluency to collaborate directly with engineers on data integration and workflows.
  • Proven record of driving platform adoption beyond initial deployment.
  • Experience navigating complex environments with diverse stakeholder views on technology.
  • Informed perspective on the role of AI in creative workflows and its future potential.
  • Ability to bridge technical and business conversations effectively.

Responsibilities

  • Drive implementation of Adobe Workfront, building workflows and coordinating integrations.
  • Evaluate the creative technology portfolio, assessing tools for renewal or retirement based on data.
  • Identify AI opportunities to enhance daily workflows and partner with engineering for integration.
  • Connect technical and business teams to identify and resolve technology bottlenecks.
  • Turn business objectives into engineering requirements for successful project outcomes.

Benefits

  • Health & Wellness programs
  • Time Off to Recharge
  • Financial Well-being support
  • Life & Family Support services
  • Volunteer and Community Initiatives opportunities
  • Learning & Development programs
  • Exclusive Perks and discounts
Full Job Description
About the job

We're hiring a Principal TPM to help lead the technical side of our marketing technology stack. You'll get deep into how our marketing teams operate, then help improve the systems behind that work. This role blends technology and creative operations, and you'll partner closely with engineering, creative ops, and business leaders across Marketing, Brand, and Licensing.

Adobe Workfront is our top priority right now, and you'll play a key role in its implementation and adoption. You'll also help modernize our digital asset management system, assess our broader creative technology portfolio, and identify where AI can meaningfully support marketing and operations.

What You'll Do

Drive the Workfront implementation
Help build out workflows, coordinate integrations with our DAM and product lifecycle management (PLM) systems, and shape the data model. Partner with our applications team on deployment, help define what success looks like, and work closely with vendors and implementation partners to keep delivery on track.

Help shape our creative technology portfolio
Evaluate tools across DAM, 3D design, workflow and collaboration, and syndication. With several contracts renewing in late 2026, you'll help assess what to keep, improve, or retire, backed by data, vendor conversations, and input from the teams who use these tools daily.

Bring AI into everyday workflows
Find the places where AI can genuinely help, like brief creation, asset tagging, review routing, or approval automation, and partner with engineering to incorporate those opportunities into the platform roadmap. We're looking for someone who's implemented AI tools, not just talked about them.

Connect technical and business teams
Work with Marketing, Brand, Creative, and Licensing teams to understand where technology slows things down and where it could speed things up. Translate technical constraints for business partners and turn business goals into clear engineering requirements. When something breaks or gets complicated, you'll be someone the team can count on to help sort it out.

What You Bring
  • Hands-on experience configuring or implementing an enterprise marketing/creative platform (Workfront, Wrike, Bynder, Aprimo, OpenText, or similar). You understand what configuration actually involves, beyond overseeing it.
  • Experience working with vendors, supporting contract and technology evaluations, and contributing to portfolio decisions, with the ability to communicate recommendations clearly to leadership.
  • Strong technical fluency, enough to work directly with engineers on APIs, workflow design, data models, and integrations, not just review their output.
  • Experience driving platform adoption, not just deployment. You know rollout and real usage are two different challenges, and you've done the work for both.
  • Experience navigating complex, cross-functional environments where creative and marketing teams have strong opinions about their tools.
  • A grounded point of view on AI in creative and content workflows: where it helps, where it's overhyped, and where it's headed.
  • Comfort moving between technical and business conversations without needing a translator, and a knack for helping others understand each other.


The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$134,700-$202,100 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
  • Health & Wellness
  • Time Off to Recharge
  • Financial Well-being
  • Life & Family Support
  • Volunteer and Community Initiatives
  • Learning & Development
  • Exclusive Perks


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