THE ROLEThrive Market is seeking a
Principal Product Manager to lead the strategic vision and execution for our
Member Growth & Retention initiatives. Reporting into our Chief Product Officer you'll place a key role within our Product Management team, you will oversee a portfolio of high-impact product initiatives aimed at improving acquisition, driving onboarding and engagement, and increasing long-term member retention across our e-commerce and membership experience.
This role will be central to navigating a critical chapter in our growth journey, as we address opportunities in our paid social performance and chart a path forward through innovation, experimentation, and member-first thinking. You'll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences.
We're looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work.
RESPONSIBILITIES- Lead the product strategy and execution for Thrive Market's Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)
- Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more
- Own and evolve our experimentation roadmap - from rapid A/B testing to longitudinal LTV experiments - to drive insights that improve funnel conversion, engagement, and retention
- Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes
- Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives
- Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable
- Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners
- Ensure continuity and forward momentum in product development during VP-level absences or transitions
QUALIFICATIONS- 8+ years of product management experience
- Deep experience with freemium, subscription, or membership-based models, alongside e-commerce
- Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement
- Strong fluency in data - comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy
- Demonstrated success in scaling growth and retention programs across web and mobile platforms
- Track record of delivering measurable business impact through successfully managing full product lifecycle - from ideation through launch, learning and iteration
- Excellent communicator with the ability to influence up, down, and across the organization
- Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing
- Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams
- Passion for Thrive Market's mission and a deep empathy for our members
NICE TO HAVE- Experience with LLM-powered product features, conversational interfaces, or generative AI applied to commerce
- Background in dietary personalization, ingredient intelligence, or health-focused product curation
- Familiarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offs
- Experience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicks
BELONG TO A BETTER COMPANY- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k Employer Match
- 9 Days of Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful office in Playa Vista
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
JOB INFORMATION- Compensation Description - The base salary range for this position is $185,000 - $235,000/Per Year.
- Compensation may vary outside of this range depending on several factors, including a candidate's qualifications, skills, competencies, and experience, and geographic location.
- Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
