Fanatics

Principal Product Manager, Fanatics Live

Fanatics$180K — $225K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of product management experience with scalable consumer platforms or marketplaces.
  • Strong technical understanding of platform infrastructure and distributed systems.
  • Proven track record in leading international product launches or scaling global experiences.
  • Experience managing complex initiatives across various teams including Engineering and Design.
  • Excellent communication and strategic thinking abilities.
  • Capable of functioning independently in fast-paced, ambiguous environments.
  • Passion for sports and collectibles is preferred, with experience in livestream commerce being a plus.

Responsibilities

  • Define and implement product strategy focusing on platform stability and operational excellence.
  • Lead roadmap prioritization for foundational platform investments and international market options.
  • Drive initiatives for global market expansion and localization enhancements.
  • Collaborate with Engineering to enhance uptime and incident response.
  • Establish KPIs for system health, user engagement, and marketplace integrity.
  • Manage complex, high-visibility cross-functional initiatives with significant impact.
  • Utilize customer insights and analytics to inform product strategy.

Benefits

  • Innovative, entrepreneurial work environment focused on fan engagement.
  • Opportunity to influence the future of live commerce and collectibles.
  • Access to resources and support for professional growth and mentoring opportunities.
Full Job Description
About the Team

Fanatics is building a leading global digital sports platform and changing the way fans purchase and engage with their favorite teams, athletes, and collectibles. Through innovative commerce capabilities, cutting-edge technology, and a fan-first mindset, Fanatics delivers exceptional experiences across sports merchandising, collectibles, betting, gaming, and live commerce.

Fanatics Live is a community-driven livestream commerce platform where fans and collectors participate in creator-led shopping experiences featuring trading card breaks, exclusive collectibles, live drops, and interactive entertainment. The platform brings together content, community, and commerce in one dynamic experience for collectors around the world.

Role Summary

Fanatics is seeking a highly experienced Technical Product Manager to lead key initiatives supporting the stability, scalability, evolution, and international expansion of Fanatics Live. This role will own critical platform capabilities and drive strategic product investments that improve operational excellence, creator and collector experiences, and global market readiness.

As a senior technical product leader, you will work cross-functionally with Engineering, Infrastructure, Design, Operations, Legal, Trust & Safety, and Commercial teams to define and execute a roadmap that supports rapid growth while maintaining platform reliability and quality at scale.

What You'll Do
  • Define and execute product strategy for platform stability, reliability, scalability, and operational excellence.
  • Lead roadmap prioritization for foundational platform investments, livestream performance, moderation tooling, localization, and international readiness.
  • Drive initiatives supporting expansion into new international markets, including localization, payments, compliance, tax/VAT, and creator onboarding capabilities.
  • Partner closely with Engineering and Infrastructure teams to improve uptime, performance, observability, and incident response processes.
  • Establish and monitor KPIs related to system health, engagement, seller success, buyer experience, and marketplace integrity.
  • Lead highly complex, cross-functional initiatives with significant organizational visibility and business impact.
  • Collaborate with regional stakeholders and business leaders to align product capabilities with market-specific customer and operational needs.
  • Use customer insights, analytics, experimentation, and market research to inform product strategy and prioritization.
  • Serve as a subject matter expert for livestream commerce platform operations and scalable marketplace ecosystems.
  • Mentor and support product management best practices across the organization.


What We're Looking For
  • 8+ years of product management experience, including ownership of scalable consumer platforms, marketplaces, or livestream products.
  • Strong technical acumen with experience working on platform infrastructure, distributed systems, livestreaming, payments, or operational tooling.
  • Demonstrated success leading international product launches or scaling global product experiences.
  • Experience driving complex initiatives across Engineering, Design, Operations, Legal, Data, and Commercial teams.
  • Excellent communication, stakeholder management, prioritization, and strategic thinking skills.
  • Ability to operate independently in highly ambiguous, fast-paced environments.
  • Passion for sports, collectibles, marketplaces, or creator ecosystems is strongly preferred.
  • Experience in livestream commerce, social commerce, or creator platforms is a plus.


Why You'll Love Working Here

At Fanatics, you'll join a fast-moving, entrepreneurial environment where innovation, collaboration, and fan obsession drive everything we do. You'll have the opportunity to shape the future of live commerce and collectibles experiences for millions of fans globally.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$180,000-$225,000 USD

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About Fanatics

Fanatics is a leading retailer of licensed sports merchandise. The company was founded in 1995 and has grown to become the largest online retailer of officially licensed sports merchandise in the world. Fanatics offers a wide range of products, including jerseys, hats, and other apparel, as well as collectibles and memorabilia. The company has partnerships with all major sports leagues and teams, as well as with individual athletes. Fanatics is committed to providing a seamless shopping experience for its customers and has invested heavily in technology and logistics to ensure fast and reliable delivery.
Learn more about Fanatics
Size
5,000 employees
Industry
Founded
1995

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