Geico

Principal Product Manager - Customer Data Platform

Geico$140K — $229K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Computer Science or equivalent, with 7+ years as a Product Manager and 4+ years managing Customer Data Platforms.
  • Familiarity with technologies like Graph, Cassandra, ADLS (Iceberg), Snowflake, Kafka, and ElasticSearch for data management.
  • Strong strategic thinking, analytical, and problem-solving abilities.
  • Excellent communication and interpersonal skills for cross-functional collaboration.
  • Proven experience in leading teams and achieving results in iterative environments.
  • 4+ years experience with CDPs, Reverse ETL, or Data Warehousing solutions.
  • Ability to present quantitative and qualitative data to stakeholders effectively.

Responsibilities

  • Collaborate with cross-functional teams to define use cases and data needs.
  • Translate stakeholder data requirements into user stories for development teams.
  • Develop a comprehensive Customer Data Platform (CDP) implementation strategy.
  • Onboard new data sources and optimize existing ones to enhance the CDP.
  • Lead the evolution of identity resolution models for customer insights.
  • Create and manage queries for actionable insights and user solutions within the CDP.
  • Establish product priorities and drive the overall product roadmap.

Benefits

  • Hybrid work schedule with on-site presence required 2-3 days a week in multiple locations.
  • Opportunities to lead scrum teams and drive strategic outcomes in product management.
  • Engaging environment that encourages cross-departmental collaboration.
  • Access to cutting-edge data technologies and methodologies.
Full Job Description

This is a hybrid position, requiring on-site presence 2-3 days a week at one of the following locations:  Palo Alto, CA; Seattle, WA; Bethesda, MD; Dallas, TX.

Job Responsibilities:

  • Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs

  • Work closely with internal stakeholders to understand their data needs and translate those needs into user stories for Data & Analytics, technical, and engineering teams.

  • Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals.

  • Identify new data sources and onboard existing data sources to the CDP

  • Evolve our identity resolution models (deterministic and probabilistic)

  • Build and run queries to answer questions and build segment and build solutions for users of CDP to be able to self-serve

  • Be the CDP subject matter expert, gathering information to create accurate, informative, and resonant user stories for both the business and the data team.

  • Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities.

  • Help build the product roadmap, define user stories, and drive trade-off decisions.

  • Identify new products and features on behalf of the customer, leading 1-2 scrum teams to align on mission and deliver great results iteratively.

  • Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results.

  • Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions.

  • Present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups.

  • Own the product end-to-end by developing business models, defining and analyzing success metrics, and managing strategic projects.

  • Champion and educate product managers and lines of businesses on what the GEICO CDP can do for their business

  • Lead the CDP Squad in achieving strategic outcomes with solutions that are Valuable (our customers choose to use), Viable (the solution works within the constraints of the business), Usable (our customers can figure out how to use) and Feasible (our engineers have the skills and technology to implement)

Basic Qualifications:

  • Bachelor’s degree in Computer Science or equivalent and related experience with 7+ years of proven experience as a Product Manager, with 4+ years in managing Customer Data Platforms

  • Technologies for CDP PMs to be familiar with Graph and Cassandra, ADLS especially Iceberg, Snowflake, Kafka, Flink, ElasticSearch and Rosette Name Indexer or equivalent for Identity Resolution, GraphQL

  • Strong strategic thinking, analytical, and problem-solving skills.

  • Excellent communication and interpersonal skills.

  • Proven ability to lead cross-functional teams and deliver results in an iterative development environment.

  • 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product

  • Alignment-building expertise - you listen, understand, and influence at a near-executive level

  • Fluency with concepts like unique identifier, API, ETL etc.

  • Data proficiency - you can source, analyze, and present quantitative and qualitative data

  • Excellent writing skills - you write clearly and concisely, favoring plain language over jargon

  • Initiative - you take ownership of problems when next steps aren't clear

  • Contribute a deep knowledge of customer data integration, identity resolution, and the related competitive landscape.

Preferred Qualifications:

  • Insurance industry experience is a plus

  • An Engineering background is a plus

  • Experience building Data Platforms


 

Annual Salary

$140,425.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.


 

About Geico

GEICO (Government Employees Insurance Company) is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents, called GEICO Field Representatives, and over the phone directly to the consumer, and through their website.
Learn more about Geico
Size
40,000 employees
Industry
Founded
1936

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