Principal Product Manager - Creator Monetization

LinkedIn

• $187K — $305K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • BS degree in a technology-related field or equivalent experience.
  • 9+ years of experience in product management or a related role.
  • Excellent written and verbal communication skills for diverse audiences.
  • Proven ability to lead cross-functional teams of skilled professionals.
  • Experience in fast-paced environments with analytical and execution capabilities.
  • Passion for data-driven products, particularly in leveraging ML.
  • Experience with social, video, and/or creator products.

Responsibilities

  • Own the product vision, strategy, and roadmap for creator monetization.
  • Collaborate with engineering, data science, and design to build scalable monetization systems.
  • Gather insights on creator needs and platform economics through research and analysis.
  • Define user stories and success metrics; optimize for core KPIs.
  • Serve as the subject matter expert for creator monetization across various teams.
  • Lead go-to-market efforts for new monetization features to ensure adoption.
  • Communicate product vision and progress to stakeholders at all levels.

Benefits

  • Flexible work options including remote or hybrid roles.
  • Collaboration with cross-functional teams, enhancing professional development.
  • Opportunities to work in a high-visibility area with strategic importance to the company.
  • Access to learning and growth opportunities in a fast-moving tech environment.
  • Annual performance bonuses, stock options, and additional incentive plans.
Full Job Description
This role is based in Los Angeles, New York, San Francisco, or Sunnyvale At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. We're looking for a Principal Product Manager to own Creator Monetization at LinkedIn. This role will define the vision, strategy, and execution for how creators earn on our platform, across subscriptions, memberships, brand collaboration, etc. at global scale. Creator Monetization is one of the most strategically important and high-visibility areas of our business. In this role, you'll shape how creators go from zero to sustainable income, building the products and systems that make earning on LinkedIn simple, rewarding, and trustworthy. You'll operate as a full-stack product builder, owning everything from problem definition and roadmap through execution, launch, and iteration. You'll work closely with engineering, data science, design, and policy teams to build and scale monetization infrastructure and creator-facing features. You'll also partner with Legal, Finance, and Go-to-Market teams to ensure our solutions are effective, compliant, and built for the long term. Responsibilities: - Own the product vision, strategy, and roadmap for creator monetization. - Partner with engineering, data science, and design to define and ship scalable monetization systems, including payment flows, earnings dashboards, discovery surfaces, experimentation frameworks, and new programs and products. - Build a deep understanding of creator needs, earning behaviors, and platform economics through qualitative research, experimentation, and data analysis. - Define clear problem statements, user stories, MVP scopes, and success metrics; measure and optimize impact against core creator and business KPIs. - Serve as the primary subject matter expert for creator monetization, collaborating across PM, PMM, Payments, Legal, Finance, Policy, and Partnerships teams. - Drive go-to-market planning for new monetization features, ensuring creator adoption and clear internal alignment. - Communicate product vision, strategy, and progress to stakeholders from execution teams to senior leadership. - Evaluate build, buy, and partner decisions for key monetization capabilities; work with business development on ecosystem integrations where relevant. - Develop and track OKRs for key initiatives, ensuring alignment with broader platform and company objectives. - Stay sharp on trends in the creator economy, competitive monetization models, and emerging payment technologies and translate them into actionable opportunities. Qualifications Basic Qualifications: - BS degree in a technology-related field or equivalent experience. - 9+ years of experience in a product management or equivalent role Preferred Qualifications: - Excellent written and verbal communication skills with an ability to synthesize and simplify complex technical subjects for technical, non-technical, partner and executive audiences alike - Exceptional ability to lead cross-functional teams. Experience working with a set of highly skilled engineers, data scientists, and designers. - Able to thrive in a fast paced environment with analytical skills and ability to execute complex product launches. - Passionate for building data driven products and experience in leveraging ML to increase impact - Experience with social, video, and/or creator products Suggested Skills: - Zero to One products - AI-powered products - Ecosystem thinking - Partnerships - Personalization - Entrepreneurship LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $187,000 to $305,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information

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