Adobe Inc.

Principal Product Manager

Adobe Inc. • $194K — $282K *
San Jose, CA 95123In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in Product Management, with 3+ years focused on Discovery/Activation, Growth, or Core UX for a large-scale product.
  • Proven success in modernizing onboarding and activation flows in a Product-Led Growth or creative environment.
  • Deep understanding of funnel analytics and the ability to predict lagging metrics using leading indicators.
  • Strong product sense for guided user journeys and effective prioritization skills.
  • Experience collaborating with Design, Research, Content, SEO, and Data Science teams, with knowledge of taxonomy and metadata.
  • Ability to balance rapid iterations with stability and change management in enterprise environments.
  • Exceptional written and verbal communication skills for vision setting and cross-functional alignment.

Responsibilities

  • Create a quarterly roadmap for user activation, coordinating with design, engineering, and other stakeholders.
  • Establish leading and lagging metrics for measuring activation success.
  • Design and implement A/B tests based on well-formed hypotheses.
  • Develop a principled experimentation framework that considers enterprise customer needs.
  • Collaborate with Content Ops to enhance discovery relevance through quality taxonomy and metadata.
  • Align with teams across SEO, Marketing, and Partnerships to optimize activation and retention funnels.

Benefits

  • Opportunity to lead a key initiative in a well-known organization like Adobe.
  • Cross-functional collaboration with talented teams in Design, Engineering, and Data Science.
  • A role that emphasizes data-driven decision-making and customer-centric product development.
  • Possibility for innovation and impact on user engagement and retention strategies.
Full Job Description
The Opportunity

Adobe Express is on a mission to make content creation simple and delightful for everyone-from first-time makers to teams at scale. We're looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an "aha," and build durable habits that drive long-term retention.

You'll define the strategy and roadmap for one of the key workstream on user activation and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.

What you'll own

Roadmap Creation

Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.

Measurement & experimentation

Establish clear leading and lagging indicators.

Setup A/B tests with well thought of hypotheses and drive these to fruition.

Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.

Cross-functional leadership
  • Partner with Content Ops for taxonomy and metadata quality that boost discovery relevance.
  • Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.


What you'll bring
  • 10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
  • Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
  • Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
  • Strong product sense for progressive disclosure, guided creation, and task-led journeys-paired with crisp prioritization and trade-off calls.
  • Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
  • Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
  • Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.


Nice to have
  • Experience with creative tools, assistants/LLMs, or recommendation systems.
  • Background in template ecosystems, marketplaces, or content ops.
  • Exposure to enterprise change-management and rollout strategies.


How you'll work
  • Customer-back: start with real tasks (flyer, video, social post), not features.
  • System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
  • Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
  • Bias to impact: ship increments weekly, land big rocks quarterly.


Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $194,800 - $282,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

About Adobe Inc.

The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation (SiteCatalyst, Discover and Data Warehouse), search marketing (SearchCenter), optimization (Advanced Testing and Targeting -- Offermatica and TouchClarity), and the marketing integration platform (Genesis). They also have an iPhone application that allows customers to sign into their Omniture account and view statistics from anywhere.

Adobe Inc. Careers

Join Adobe Inc., a global leader in digital media and digital marketing solutions, and be part of a team that thrives on innovation and creativity. Adobe offers unparalleled job opportunities that propel your career forward in an environment that fosters growth and leadership. Work You’ll Do At Adobe, you will be immersed in an atmosphere of innovative solutions and exceptional leadership, contributing to projects that drastically change the landscape of digital content. Our team at Adobe is dedicated to empowering creatives and enterprises alike through cutting-edge technology and expertise. Transform the World with Your Creativity Adobe’s mission is to change the world through digital experiences. We are looking for professionals who are passionate about creativity, technology, and driving significant market evolution. Join a diverse team that values individuality and the fresh perspectives each member brings. Lead in a Culture of Innovation Adobe Inc. is synonymous with fostering a culture of innovation where your ideas can pave the way for groundbreaking digital solutions. Our leadership is committed to nurturing a dynamic and inclusive workplace that promotes career growth and development. Collaborate with the Best Work alongside a global team of talented professionals who are leaders in their fields. At Adobe, you will enhance your skills through collaboration and be inspired by the creativity and dedication of your teammates. Our networking opportunities within the company are designed to foster connections that lead to lasting professional relationships. Explore Career Opportunities Adobe Inc. offers a range of career paths from software engineering to marketing, customer experience to IT. Explore job opportunities and internships that align with your skills and passions. Adobe is committed to hiring the best talent and providing them with the training, benefits, and support needed to succeed. Innovate and Grow Drive innovation as part of the Adobe team and see firsthand how your work contributes to the company’s success and your personal growth. Engage in projects that push the boundaries of technology and creativity. Future-Proof Your Career Adobe is dedicated to the development of its employees at all stages of their careers. We offer comprehensive training programs, including leadership development and diversity training, to ensure you are equipped for the future. Our benefits package is designed to support the well-being and financial security of our team members and their families. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for driven, curious, creative, and solution-oriented team players. Start your journey with Adobe today by exploring our exciting career and internship opportunities. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding and exciting opportunities that await at Adobe Inc.
Learn more about Adobe Inc.
Size
25,988 employees
Market Cap
$154.8 billion
Industry
Enterprise Technology
Net Income
$5.2 billion
Founded
1982
5 Year Trend
+21.9%
Revenue
$12.8 billion
NASDAQ
ADBE
* Ladders Estimates

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