We’re looking for a Principal Marketing Scientist to join Snap inc.!

What You’ll Do

• Set and influence the measurement strategy for Snap’s third-party (3P) ecosystem, aligning solutions with business priorities, industry standards, and evolving advertiser needs

• Build measurement fluency across Marketing Science, Sales, Product, Product Marketing, Partnerships, and other cross-functional teams; influence roadmap priorities and adoption without direct authority

• Serve as a strategic advisor to senior executives at measurement partners and agencies, strengthening Snap’s reputation across Brand, Web, App, Attribution, Incrementality, and Marketing Mix Modeling (MMM) solutions

• Drive external thought leadership through white papers, conference presentations, industry committees, and narratives on measurement, ads efficacy, and Snap-specific analytics

• Lead meta-analyses, performance benchmarking, and playbook development to scale learnings and performance proof points across markets, verticals, and advertisers

• Establish operational excellence for third-party measurement, including solution evaluation, adoption, tracking, and governance

• Contribute to quarterly partner business reviews, highlighting trends, progress against goals, and opportunities for innovation in measurement and analytics.

• Use data and partner insights to identify innovation opportunities, make go/no-go recommendations, and guide strategic measurement decisions

• Utilize AI tools to more efficiently develop scalable data solutions, while maintaining rigorous standards for accuracy and statistical integrity

Knowledge, Skills & Abilities

• Deep expertise in digital advertising measurement, including Brand, Direct Response (DR), Web, App, Attribution, Incrementality, and MMM

• Strong cross-functional and partner leadership skills, with a track record of influencing senior stakeholders, external partners, and roadmaps without direct control

• Advanced proficiency in SQL, dashboarding, AI, and data visualization tools, with the ability to oversee technical work and contribute hands-on when needed

• Strong knowledge of applied statistics, causal inference, time-series modeling, data mining, and measurement methodologies

• Excellent communication skills, including the ability to translate complex analytical and measurement concepts for executive audiences.

• Ability to balance strategic leadership with hands-on problem solving across enablement, budgeting, partner management, measurement strategy, and individual-contributor initiatives

• Adaptability in learning and applying evolving AI systems and tools to remain at the forefront of data-driven decision-making, insights generation, and industry best practices

Minimum Qualifications

• Bachelor’s degree in a quantitative or business field or equivalent years of practical work experience

• 10+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 9 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant field + 6 year of post-graduate advanced analytics and measurement experience

• Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company

Preferred Qualifications

• Advanced degree in business, mathematics, economics, engineering, or a related field

• Extensive experience working with advertisers of varied sizes and verticals across both Brand and DR measurement

• Direct experience at an advertising measurement company or within a related measurement-focused function

• Demonstrated success building relationships with clients, agencies, measurement partners, and C-level stakeholders

• Experience developing teams or leading peers through coaching, influence, and capability building

• Expertise in partner ecosystem methodology and research, including evaluating solutions, making investment or go/no-go decisions, and using data to shape measurement strategy

• Experience in analytics or measurement leadership roles

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position.These pay zones may be modified in the future.

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