Google

Principal Engineer, YouTube Shorts, Creator Growth

Google$307K — $427K *
Consumer Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Engineering, Computer Science, or equivalent experience.
  • 15 years of engineering experience.
  • Experience with cross-functional technical innovation.
  • 7 years of experience in a technical leadership role overseeing multiple areas.
  • Ability to manage complex assignments and work with global teams.
  • Expertise in recommendation systems, Generative AI, and machine learning infrastructure.

Responsibilities

  • Grow the creator ecosystem to inspire viewer engagement.
  • Model complex Consumption to Creation journeys to identify inspiration sources.
  • Develop cold-start solutions to match creators with their audiences.
  • Create advanced recommender systems using LLMs and multi-modality modeling.
  • Collaborate with different teams to ensure integration of creator growth vision.

Benefits

  • 30% bonus target equity opportunities.
  • Access to professional development resources.
  • Flexible work schedule and remote options.
  • Health and wellness programs.
  • Comprehensive retirement plan.
Full Job Description
Minimum qualifications:
  • Bachelor's degree in Engineering, Computer Science, or equivalent practical experience.
  • 15 years of experience in engineering.
  • Experience with cross-functional technical innovation.

Preferred qualifications:
  • 7 years of experience in a technical leadership role responsible for multiple technical areas and setting technical direction.
  • Ability to manage multiple complex assignments simultaneously and work with geographically dispersed, cross-functional teams.
  • Deep expertise in large-scale recommendation systems (retrieval/ranking), Generative AI for content understanding, and machine learning infrastructure.


About the job

YouTube Shorts is not just a product; it is a global engine for expression. The Creator Growth team is the vital heart of this ecosystem, responsible for inspiring over a billion viewers.

As the Principal Engineer, you will grow content creation and build a sustainable ecosystem where millions of creators - from the newcomer to the established professional - find their audience and their voice. You will be responsible for the technical strategy that ensures a healthy supply of high-value content. You will solve large-scale machine learning challenges that define the next era of discovery for creation growth.

US: $307000 - $427000 (USD) 30% bonus target equity benefits

Responsibilities
  • Grow the creator ecosystem by inspiring viewers to create.
  • Model the sparse and complex Consumption to Creation (C2C) journeys to understand what truly inspires Shorts viewers to create. Build attribution systems that track inspiration sources over multiple touch points.
  • Build cold-start solutions to match creators with their audiences. Lead the shift from views-only rewards to sophisticated deeper engagement and creator recognition value models.
  • Leverage LLMs, multi-modality modeling, and large embedding models to build specialized recommender systems that understand content at a granular level and partner with Gemini and research teams to integrate state-of-the-art tools that lower the barrier to entry for billions of potential creators.
  • Partner with CoreX, Music, Community, and Infrastructure teams, ensuring the creator growth vision is integrated across the YouTube stack.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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