Microchip Technology

Principal Engineer - Product Marketing

Microchip Technology$120K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor of Science in Electrical Engineering
  • Minimum 7 years of experience in marketing, product management, or applications engineering for mixed signal or semiconductor products
  • Strong understanding of mixed signal design and market trends
  • Excellent communication and presentation skills
  • Proven track record of successful product launches
  • Experience developing and managing product roadmaps
  • Ability to manage multiple projects in cross-functional teams

Responsibilities

  • Develop and execute marketing strategies for mixed signal products
  • Analyze market trends and customer requirements to identify opportunities
  • Collaborate with engineering, sales, and applications teams to define product features
  • Develop and maintain a product roadmap aligned with business objectives
  • Create technical marketing collateral including articles and videos
  • Support sales teams with technical expertise during engagements
  • Represent the company at industry events and customer meetings
  • Monitor product performance and provide regular reports to management

Benefits

  • Opportunity to influence product strategy
  • Engaging work environment with cross-functional collaboration
  • Chance to showcase technical marketing skills
  • Exposure to industry events and networking opportunities
  • Flexible travel requirements up to 25%
Full Job Description
Job Description:

We are seeking a highly skilled and motivated Marketing Engineer to join our team in the Greater Phoenix Area, specializing in mixed signal products. In this role, you will play a pivotal part in driving the success of our product portfolio by bridging the gap between technical development and market needs. This is an excellent opportunity for an experienced professional who is eager to influence product strategy, engage with customers, and collaborate with cross-functional teams in a dynamic and innovative environment.

Key Responsibilities:
• Develop and execute marketing strategies for mixed signal products, including product positioning, messaging, and go-to-market plans.
• Analyze market trends, customer requirements, and the competitive landscape to identify new opportunities and guide product development.
• Collaborate with engineering, sales, and applications teams from disperse time zones to define product features and ensure alignment with market needs.
• Develop and maintain a comprehensive product roadmap that aligns with business objectives and market demands.
• Create technical marketing collateral such as articles, videos, presentations, and white papers.
• Inspire, excite and support sales teams using technical expertise during customer engagements, product launches, and training sessions.
• Represent the company at industry events, conferences, and customer meetings to promote mixed signal solutions.
• Gather and analyze feedback from customers and field teams to drive continuous improvement in the customer adoption process.
• Monitor product performance and market adoption, providing regular reports and recommendations to management.

Requirements/Qualifications:
• Bachelor of Science in Electrical Engineering.
• Minimum 7 years of experience in marketing, product management, or applications engineering for mixed signal or semiconductor products.
• Strong understanding of mixed signal design, applications, and market trends.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to diverse audiences.
• Proven track record of successful product launches and market development.
• Experience developing and managing product roadmaps.
• Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
• Willingness to travel as needed for customer visits, industry events, and training.

Travel Time:

0% - 25%

Physical Attributes:

Hearing, Seeing, Talking, Works Alone, Works Around Others

Physical Requirements:

sitting 90%

About Microchip Technology

Microchip Technology is an American semiconductor company headquartered in Chandler, Arizona. The company was founded in 1989 and has been providing microcontroller and analog semiconductors for over 30 years. Microchip Technology operates in over 100 locations in 70 countries and has more than 18,000 employees worldwide. The company's products include microcontrollers, memory, and other analog and mixed-signal products. Microchip Technology's mission is to provide innovative solutions for a wide range of applications, including automotive, industrial, and consumer electronics.
Learn more about Microchip Technology
Size
21,000 employees
Market Cap
$37.9 billion
Industry
Net Income
$333.3 million
Founded
1989
5 Year Trend
+14.9%
Revenue
$5.2 billion
NASDAQ

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