Intuit Inc

Principal, Data & AI Systems Lead, Marketing Futures

Intuit Inc • $150K — $180K *
San Diego, CA 92154In-Person
Enterprise Technology
8 - 10 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • 8+ years in marketing analytics or data-driven growth marketing, with 3+ years in AI-driven automation
  • Experience architecting production-grade automation on GCP/AWS/Azure shows ability to scale globally
  • Strong skills in data modeling and analytics tools like GA4, Adobe Analytics, and Mixpanel
  • Hands-on experience integrating AI tools and familiarity with APIs and SDKs
  • Proficient in Python, SQL for data analysis and scripting; familiarity with no-code platforms required
  • Skilled in building dashboards, understanding marketing measurement and incrementality testing
  • Collaborative approach with cross-functional teams; excellent communicator for non-technical stakeholders
  • Experience in fintech or regulated industries is advantageous.

Responsibilities

  • Design AI marketing automation workflows to improve campaign operations
  • Develop performance dashboards for leadership to track AI efficiency and outcomes
  • Oversee Marketing AI Lighthouse pilot programs and transition successful pilots
  • Integrate AI platforms with marketing tech stack for enhanced operational efficiency
  • Work with teams to implement customer segmentation models and AI-driven personalization
  • Build reporting pipelines to measure impact of AI pilot programs
  • Create internal playbooks for channel teams to leverage AI workflows
  • Collaborate to find high-impact use cases and facilitate solution transition.

Benefits

  • Comprehensive health and wellness programs
  • Cash bonus and equity rewards potential
  • Robust professional growth opportunities
  • Flexible work arrangement options
  • Potential for ongoing employee pay equity reviews.
Full Job Description
We're looking for a Principal, Data & AI Systems Lead to join Intuit's Marketing Futures Team, a group embedded in our broader marketing organization tasked with defining, piloting, and scaling AI-enabled and future-oriented marketing capabilities. You will build AI-powered automation workflows, predictive analytics frameworks, and performance dashboards that supercharge marketing efficiency and effectiveness. You'll work at the intersection of data science, marketing operations, and AI tool integration, partnering closely with product managers, engineers, channel teams, and the broader marketing org to operationalize intelligent automation. We are looking for a data-driven marketer who is an avid learner, experimenter, and builder ready to wire the marketing org for the AI era.

Responsibilities

  • Design and build AI-powered marketing automation workflows that streamline campaign operations: automated creative testing, budget optimization, predictive bidding.
  • Develop and maintain performance dashboards and analytics frameworks that provide leadership visibility into AI adoption rates, time savings, cost savings, and performance lift.
  • Strategically oversee the Marketing AI Lighthouse pilot portfolio, partnering with cross-functional leadership to architect, validate, and transition high-impact AI pilots into enterprise-scale marketing capabilities.
  • Integrate AI tools and platforms with the core marketing tech stack to orchestrate high-concurrency workflows that drive measurable lift in customer acquisition and operational velocity
  • Partner with marketing technology, product, engineering and data science teams to operationalize customer segmentation models, first-party data strategies, and AI-driven personalization at scale across the customer experience.
  • Build automated reporting pipelines that quantify the impact of Marketing Futures pilots: tracking adoption, time-to-launch, and performance against baselines.
  • Develop and maintain internal automation playbooks and toolkits that enable channel teams to self-serve proven AI workflows.
  • Collaborate with the Head of Marketing Futures to identify high-impact automation use cases and transition proven solutions to partner teams.


Qualifications

  • 8+ years of experience in marketing analytics, marketing operations, or data-driven growth marketing, with at least 3 years building AI-powered automation workflows.
  • Proven track record of architecting and deploying production-grade automation infrastructure on GCP/AWS/Azure that scales AI workflows across global marketing organizations.
  • Strong proficiency in data modeling, customer segmentation, and analytics tools (e.g., GA4, Mixpanel, Amplitude, Adobe Gen Studio, Adobe Analytics, Customer Data platforms).
  • Hands-on experience integrating AI tools into marketing tech stacks; comfort working with APIs, ADKs/SDKs, and platform AI capabilities.
  • Proficiency in Python, SQL, or similar for data analysis and automation scripting; experience with no-code/low-code platforms (e.g., Cursor, Claude Code) is required.
  • Experience building dashboards and attribution models; strong understanding of marketing measurement, incrementality testing, and performance metrics.
  • Track record of working cross-functionally with product, engineering, data scientists, and marketing channel owners.
  • Excellent communication skills; ability to translate complex data insights into actionable recommendations for non-technical stakeholders.
  • Experience in fintech, SaaS, or regulated industries is a plus.


Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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