What you'll be responsible for: The Circle Brand & Creative team is seeking a Principal Creative, Copy (IC), to help shape the voice of our brand and bring it to life in meaningful, impactful creative ways. In this role, you'll be both a strategic thinker and a hands-on writer, developing creative content and breakthrough campaigns that build trust with businesses, developers, regulators, and the broader financial community. You'll guide the creation of clear, compelling, and compliant copy that communicates complex ideas with simplicity and impact.
Above all, you will be a communicator who blends strategy, creativity, and compliance-bringing forward big ideas and strong copy that help advance Circle's mission of raising global economic prosperity through the frictionless exchange of value.
What you'll work on: - Understand Circle's brand, strategy, and business goals, and translate them into powerful ideas and messaging.
- Organize and adapt content for clarity, comprehension, structure, flow, and audience needs.
- Lead projects while supporting others across multi-channel campaigns.
- Partner with internal teams (design, brand, strategy, product marketing) and external stakeholders to bring ideas to life.
- Simplify complex concepts in blockchain, payments, and financial infrastructure into accessible, engaging narratives.
- Ensure all content is on-brand, on-message, and precise, guided by Circle's standards.
- Adapt writing across diverse formats-video, animation, social, print, and digital.
What you'll bring to Circle: - 10+ years' experience as a senior writer or Creative Director (Copy).
- Strong conceptual development and storytelling experience across a variety of brands, ideally with in-house and agency experience
- Experience in financial services, fintech, or related industries (experience with blockchain or digital assets preferred).
- Proven ability to write within compliance and regulatory frameworks.
- A flexible, self-starting mindset with a willingness to learn and adapt.
- Strong communication and collaboration skills-open to feedback and equally skilled at giving it.
- Ability to deliver high-quality, high-quality content independently.
- Meticulous attention to detail.
- Strong conceptual development and storytelling experience across a variety of brands.
- Strong knowledge of financial services, fintech, blockchain, or digital assets-with a deep understanding of how to explain complex systems in approachable language.
- Experience partnering with senior-level stakeholders, from pitching bold creative ideas to collaborating on execution that drives measurable results.
- Proven ability to mentor and guide teams, ensuring work is strategically aligned, brand-consistent, and executed at the highest level.
- Exceptional editorial and writing skills, with a track record of producing content that resonates across global and regulated industries.
- A knack for owning and protecting brand voice, adapting tone and nuance across multiple audiences and channels.
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $172,500 - $222,500
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