AT&T

Principal Commercialization

AT&T • $158K — $237K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree (BS/BA) preferred
  • 10+ years of experience in commercialization, business strategy, enterprise sales, customer success, or related fields
  • Experience leading large-scale transformation initiatives and cross-functional programs preferred

Responsibilities

  • Develop and execute strategic initiatives to transform enterprise sales for evolving customer demands
  • Assess and recommend future-state organizational capabilities and sales models
  • Identify market trends and customer needs to influence long-term growth strategies
  • Translate corporate growth objectives into actionable go-to-market strategies
  • Drive commercialization plans for emerging technologies and established products
  • Define and evolve the Customer Success Manager strategy for enterprise customers
  • Continuously evaluate product and segment performance using advanced analytics

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year)
  • Paid Parental Leave
  • Employee Assistance Programs (EAP)
  • Employee discounts up to 50% off on eligible AT&T services
Full Job Description

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.


Overall Purpose

Lead distribution and transformation strategy for AT&T's Enterprise Business segment, accelerating growth across Global Enterprise, International, and Public Sector markets. This role is responsible for shaping the future go-to-market model for advanced connectivity solutions, including AI-enabled networking, dark fiber, and high-capacity networking services, while driving continued growth in mobility and IoT. The position will define and execute transformation initiatives across sales, customer success, and channel strategies to ensure AT&T remains positioned to win in an evolving enterprise technology landscape.

Key Roles and Responsibilities

Enterprise Transformation Strategy

  • Develop and execute strategic initiatives that transform AT&T's enterprise sales motion to meet evolving customer demands driven by AI adoption, increased network bandwidth requirements, and emerging connectivity technologies.
  • Assess and recommend future-state organizational capabilities, sales models, and operating frameworks needed to support growth in advanced networking solutions and mobility services
  • Identify market trends, customer needs, and competitive shifts that influence long-term enterprise growth strategies.


Go-to-Market Leadership


  • Translate corporate growth objectives into actionable go-to-market strategies across Global Enterprise, International, and Public Sector customer segments.
  • Drive commercialization plans for both emerging technologies and established product portfolios, balancing growth across advanced connectivity, mobility, IoT, and managed solutions.
  • Partner with Sales, Product, Finance, and Operations teams to optimize market positioning and accelerate adoption of strategic offerings.

Customer Success Strategy

  • Define and evolve the Customer Success Manager (CSM) strategy for enterprise customers, ensuring alignment between customer lifecycle management, retention objectives, and revenue growth opportunities.
  • Establish frameworks, processes, and success metrics that enhance customer value realization and long-term loyalty.

Performance & Strategic Insights

  • Continuously evaluate product, channel, and segment performance using advanced analytics, market intelligence, and customer insights.
  • Recommend strategic adjustments to improve growth, market share, customer acquisition, and retention outcomes.

Program & Change Management

  • Lead complex, cross-functional transformation programs involving multiple business units and executive stakeholders.
  • Manage large-scale initiatives from concept through implementation, ensuring alignment, adoption, and measurable business outcomes.

Executive Stakeholder Engagement

  • Serve as a trusted advisor to senior leadership, providing strategic recommendations on enterprise growth opportunities, sales transformation priorities, and commercialization investments.
  • Drive alignment across Product, Sales, Customer Success, Technology, and Operations organizations.

Job Contribution

Recognized expert responsible for designing and implementing large-scale transformation strategies that influence enterprise-wide business performance. Leads highly visible initiatives with significant revenue and growth implications. Operates with substantial autonomy and regularly engages senior executives to shape strategic direction and investment decisions. Acts as a mentor and thought leader across the organization.

Supervisor: No


Education/Experience

  • Bachelor's degree (BS/BA) preferred
  • 10+ years of experience in commercialization, business strategy, enterprise sales, customer success, or related fields
  • Experience leading large-scale transformation initiatives and cross-functional programs preferred
Our Principal Commercialization jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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