This is a high-impact role that will shape the global brand architecture, positioning, and narrative for Amazon Ads across all B2B touchpoints. You will be the strategic backbone behind how Amazon Ads is perceived in the marketplace, driving clarity, consistency, and differentiation in a rapidly evolving advertising landscape.
Key job responsibilities
Brand Architecture & Positioning
Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services
Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors
Develop and maintain a scalable brand architecture that accommodates new products and market expansion
Strategic Leadership
Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders
Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)
Set the long-term brand vision (3-5 year horizon) and build the roadmap to get there
Cross-Functional Influence
Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels
Align brand strategy with go-to-market motions, sales narratives, and thought leadership programs
Influence global teams to ensure consistent brand expression across markets
Governance & Standards
Establish brand governance frameworks, guidelines, and decision-making criteria for the broader organization
Mentor and elevate brand thinking across the marketing organization
About the team
BASIC QUALIFICATIONS
10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing
Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform
Experience building brand architecture for complex, multi-product portfolios
Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations
Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys
Bachelor's degree in Marketing, Business, Communications, or related field
PREFERRED QUALIFICATIONS
Experience in the advertising/ad-tech industry or marketing to advertisers and agencies
Global brand management experience across multiple markets
Familiarity with Amazon's advertising products and ecosystem
Experience translating technical product capabilities into emotionally resonant brand narratives
Track record of building brand strategy functions or teams from the ground up
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 167,700.00 - 226,900.00 USD annually
USA, NY, New York - 184,500.00 - 249,600.00 USD annually