Google

Principal Account Manager, Large Customer Sales, Apps

Google$124K — $181K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 8 years in advertising, sales, business development, or marketing; 6 years with an advanced degree.
  • Experience with advertisers, agencies, or clients.
  • 4 years managing digital marketing/advertising campaigns and client relationships.
  • 2 years in a complex, matrixed organization.
  • Familiarity with Google Ads and online marketing best practices.
  • Work experience in media and marketing measurement, focusing on digital platforms.

Responsibilities

  • Lead strategic customer meetings to uncover marketing goals and translate them into campaign strategies.
  • Drive campaign success and demonstrate value to customers while maintaining account hygiene.
  • Develop and pitch data-driven solutions using Google's advertising tools to achieve sales growth.
  • Analyze and track campaign data to ensure performance meets customer objectives.
  • Extract insights from performance data to identify upselling opportunities and build pipeline.

Benefits

  • Comprehensive health and wellness programs.
  • Retirement savings plans with company matching.
  • Generous paid time off and holiday schedule.
  • Employee development and learning opportunities through training and mentorship.
  • Flexible work arrangements to support work-life balance.
Full Job Description
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X Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in advertising, consultative sales, business development, online media environment, or marketing role, or 6 years of experience with an advanced degree.
  • Experience working with advertisers, agencies, or clients.

Preferred qualifications:
  • 4 years of experience managing digital marketing/advertising campaigns, and managing relationships with clients, customers, or agencies.
  • 2 years of experience working in a complex, matrixed organization.
  • Experience with Google Ads, digital platforms and online marketing best practices.
  • Experience working with media and marketing measurement solutions and approaches, including Media Mix Modeling (MMM), incrementality studies and brand measurement.
  • Experience with Google Ads products (e.g., Search, Display, YouTube, App Campaigns, or Performance Max (P-Max)).
  • Capacity to continually develop domain expertise in the mobile gaming or music streaming industries with a focus on the app marketing engaged landscape.


About the job

Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $124000 - $181000 (USD) 60% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Engage and influence key customer stakeholders by leading strategic meetings to uncover marketing goals and Key Performance Indicators, translating them into actionable campaign strategies.
  • Drive exceptional campaign results, quantify business impact, and demonstrate value to customers, maintaining account hygiene.
  • Build and pitch data-driven solutions to maximize customer value through Google's advertising solutions, manage objections, and ultimately achieve sales growth goals.
  • Analyze campaign data, ensuring performance is accurately tracked, and delivering measurable results aligned with customer objectives.
  • Monitor performance data to extract key insights, identifying and cultivating qualified upsell opportunities to drive future customer growth and build pipeline.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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