Holland & Knight

Practice Development Manager - Wealth and Tax

Holland & Knight$90K — $120K *
Miami, FL 33186In-Person
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5-7 years of experience in legal or professional services marketing
  • Creative and innovative thinker
  • Strong leadership and team collaboration skills
  • Excellent communication, presentation, and negotiation abilities
  • Proficient in Microsoft Office Suite or Microsoft 365

Responsibilities

  • Familiarize with assigned practices, clients, and target markets
  • Develop and implement business plans for practices
  • Manage marketing budgets for the assigned practices
  • Identify and strategize appropriate marketing activities with leaders
  • Create and maintain marketing collateral and website content
  • Plan and participate in practice meetings
  • Assist in RFP and pitch responses for new business
  • Conduct research on industry trends and target companies
  • Collaborate with PR to promote successful outcomes
  • Leverage successes for cross-selling opportunities
  • Maintain CRM and engagement databases
  • Organize regional marketing activities such as seminars and events

Benefits

  • Comprehensive medical, dental, and vision plans including domestic partner coverage
  • Life and AD&D insurance
  • Short and long-term disability insurance
  • Tax-advantaged accounts for healthcare expenses
  • Behavioral health and counseling resources
  • 401(k) plan with profit sharing
  • Backup dependent care
  • Paid time off including parental leave
Full Job Description
This position can be based in our global operations center in Tampa, FL, or at one of the Firm's offices: Miami, Fort Lauderdale, Jacksonville, Portland, or Dallas.

General Description:
We are seeking a Practice Development Manager to join our team! The Practice Development Manager will serve as the primary marketing professional for assigned practices within the Firm Wealth & Tax Section. They will work closely with the practice leaders and Director of Marketing and Business Development to develop strategies and implement marketing and business development activities for the assigned areas. The Practice Development Manager will collaborate with firm-wide marketing resources while sharing "best practices" with other practice marketing and business development professionals in the department.

Key Responsibilities and Essential Job Functions:
  • Become familiar with the practice, clients, target markets, and related resources (e.g., trade and industry organizations, publications) for assigned practices.
  • Develop, implement, and track business plans for the assigned practices.
  • Develop and manage practice marketing budgets.
  • Strategize with practice leaders to identify appropriate marketing activities and initiatives.
  • Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Web site content.
  • Plan and participate in all assigned practice meetings.
  • Assess opportunities and assist in developing responses to RFPs and pitches for new business.
  • Direct research efforts for the assigned areas, including trends and issues, targeted companies, etc.
  • Collaborate with the Public Relations team to identify and develop opportunities to promote satisfactory results, "star" attorneys or other work products for the assigned practices.
  • Seek opportunities to leverage successes across other groups within the firm. Identify and support cross selling opportunities.
  • Collaborate with designated professionals to maintain CRM and engagement databases for assigned practices.
  • Work collaboratively with Regional Marketing Managers to organize activities that are "on the ground" in other offices, such as seminars, events, sponsorships, etc.
  • Expected to maintain a regular and predictable work schedule and full attention to and engagement in work activities on behalf of the firm during business hours unless otherwise approved or required by applicable law.
  • Special projects and duties as assigned.

Required Skills:
  • Creative, outward-looking, confident, capable of sharing innovative ideas.
  • Leader, mentor, coach, team player, facilitator, manager, client-service orientation.
  • Strategic, high-energy results oriented and detail oriented.
  • Excellent communication skills including active listening, clear and concise writing, and confident, persuasive speaking.
  • Excellent presentation and negotiation skills. Ability to establish ongoing partnerships with peers and colleagues.
  • Knowledge of or ability to learn Microsoft Office Suite, or Microsoft 365.

Required Qualifications & Education:
  • Bachelor's degree required.
  • 5-7 years of experience, preferably in a legal or professional services marketing environment.

Physical Requirements:
  • Ability to sit or stand for extended periods of time.
  • Moderate or advanced keyboard usage.


Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being.

Below are the benefits we offer: comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSAs and HSAs; FSAs for dependent care; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; backup dependent care; senior care planning support; resources for individuals with development disabilities and their caregivers; and paid holidays and other paid time off, including paid leave for new parents.

About Holland & Knight

Holland & Knight is a law firm with more than 1,400 lawyers in 27 offices throughout the world. The firm provides legal services in various areas, including litigation, business, real estate, and government. Holland & Knight has been recognized as one of the top law firms in the United States by various publications, including The American Lawyer and U.S. News & World Report. The firm was founded in 1968 and is headquartered in Jacksonville, Florida.
Learn more about Holland & Knight
Size
1,400 employees
Industry
Founded
1968

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