Apple

PR Manager, Fitness & Sports

Apple$100K — $150K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in public relations in agency or corporate settings
  • BS/BA degree or equivalent experience
  • Strong understanding of fitness and sports communications
  • Experience in launching successful campaigns and organizing creator events
  • Proven media relations with fitness and sports journalists
  • Creative mindset for developing innovative PR strategies
  • Excellent written and verbal communication skills

Responsibilities

  • Drive global communications for fitness and sports technology initiatives
  • Build and implement fitness and sports PR strategies internationally
  • Lead creative campaigns showcasing Apple’s health-focused products
  • Manage narratives about technology’s support for professional sports
  • Identify and address issues during fast-moving news cycles
  • Collaborate with cross-functional teams and external partners
  • Oversee the execution of organic and social-first PR campaigns

Benefits

  • Collaborative work environment with cross-functional teams
  • Opportunities to engage with innovative technology
  • Dynamic and fast-paced work culture
  • Access to industry-leading health and fitness insights
  • Focus on personal and professional development
Full Job Description
We are currently seeking a PR Manager for Fitness and Sports. Description The PR Manager will drive global communications for Apple's fitness and sports technology initiatives. Working with PR teams in the US and internationally, you will build and implement our fitness and sports strategy for wearables, lead creative initiatives that showcase how Apple's product and service ecosystem helps users live healthier lives, and drive narratives on how our technology supports professional sports teams and organizations. You will also identify and manage issues in fast-moving news cycles, and collaborate with cross-functional stakeholders, third-party partners, and developers. Candidates should have strong media relations skills across fitness, sports, and emerging media, and experience working with a diverse range of creators and audiences in the fitness space. Demonstrated experience managing launches, successful momentum campaigns, and organic creator fitness events is essential. Minimum Qualifications A minimum of 8 years experience in public relations, either at a PR agency or within a corporate setting. BS/BA or equivalent experience. Experience working in fitness and/or sports communications landscape. Deep knowledge of the sports and fitness landscape. Preferred Qualifications Experience in fitness communications, and a passion for the intersection of fitness and technology. Experience working with sports brands, or sporting events is a plus. Proven track record of building and maintaining relationships with fitness and sports journalists, editors, and digital creators. A creative and strategic mindset with an interest in developing and executing new ways of doing things. Strong collaborative skills and demonstrated ability of working effectively within large, cross-functional teams. Experience with developing creative PR campaigns - including organic and social-first - driving meaningful impact and convening a clear understanding of specific audiences. Ability to handle multiple projects and issues, and thrive in a dynamic, ever-changing environment and adapt quickly to change. Excited to tackle challenges that require excellent problem-solving and the ability to navigate through unchartered territory. Dedicated, self-motivated team player who demonstrates critical thinking. Adept at developing deep internal relationships to help drive communications objectives forward. Excellent written and verbal communication skills, with a sharp attention to detail and project management expertise.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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