PPC Strategist (Paid Media)Location: Hybrid - Irvine, CA
Job Type: Full TimeWe are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.
Role & Responsibilities:- Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
- Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
- Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
- Conduct deep-funnel analysis - CPC, CPM, CPA, CPL - down to the keyword level, and translate findings into actionable recommendations.
- Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
- Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
- Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals. • Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.
Requirements:- Bachelor's degree in Marketing or equivalent business experience.
- 3-5 years of hands-on experience managing PPC campaigns at scale, working independently.
- Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end - account structure, budget ownership, and testing frameworks.
- Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
- Experience managing budgets exceeding $2Mil
- Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
- Comfortable operating with full autonomy in a fast-paced environment with minimal oversight
The annual salary for this position is $80,000-$120,000We offer an extensive compensation package. Benefits include:
- Vacation - Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
- Paid Sick Time - 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including - Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
