5-7 years of experience in sales or marketing within the beverage or food industry
Strong background as a Brand Ambassador or in promotional event management
Ability to analyze market trends and customer insights
Experience managing budgets and financial reporting
Excellent communication skills for engaging with diverse audiences
Responsibilities
Serve as the brand's category and mixology expert to drive brand development.
Strengthen brand presence through strategic menu placements in key accounts.
Align with local industry events to promote the brand and network within the market.
Conduct brand promotions, tastings, and trainings with consumers and industry partners.
Monitor customer and consumer trends to inform strategic decisions.
Manage communications with distributors and sales teams regarding promotional calendars.
Report bi-weekly on market activities, highlighting objectives and competitive insights.
Benefits
Opportunities for professional development and training
Travel opportunities for market exploration
Dynamic work environment with a focus on events and community engagement
Exposure to influential industry events
Collaboration with diverse teams across sales and marketing
Full Job Description
WHAT YOU WILL DO
Serve as brand category & mixology expert.
Strengthen category leadership by obtaining menu placements in influential accounts.
Align and with key local industry events and participate where the opportunity fits our strategy.
Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners.
Stay informed of customer and consumer trends, share insights.
Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team.
Provide bi-weekly market activity report to Regional Market Manger to include list of objectives, accomplishments, competitive activities, special projects and/or any needs.
Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives.
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory.
Ride with distributor sales representatives as needed.
Participate in out-of-market sales blitzes.
Work closer to maintain Top Volume accounts, reduce losses.
Timely submission of weekly required program documents and deliverables.
Manage assigned budget.
Quarterly visit other markets as needed.
WAYS TO STAND OUT FROM THE CROWD
Passionate, self-motivated, creative, responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people; from bartenders to distributors to consumers
Event management or promotional background is a plus
Previous experience in sales preferred
Previous experience as a Brand Ambassador preferred
Has sound financial skills and experience managing a budget
