PLM, Essentials Footwear

Under Armour

$110K — $150K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 8 years relevant experience or Master's degree with 6 years relevant experience.
  • Minimum 3 years of product line management, preferably in Footwear.
  • Strong skills in presentation, time management, collaboration, and influencing.
  • Experience managing the Full Product Life Cycle is required.
  • Proficient in mining consumer insights and translating them into actionable product solutions.

Responsibilities

  • Build and manage the essentials footwear business from concept to commercialization.
  • Gather and analyze consumer insights and athlete feedback to inform product development.
  • Lead the Product Creation process to ensure timely delivery of seasonal products.
  • Collaborate across departments to align on seasonal strategies and execute GTM plans.
  • Craft and implement the strategic vision for the footwear category in partnership with Innovation.
  • Deliver presentations at key milestones to stakeholders.

Benefits

  • Paid volunteer days for community initiatives through 'UA Give Back' program.
  • Discounts on Under Armour merchandise.
  • Competitive matching for 401(k) plans.
  • Maternity and parental leave for eligible employees.
  • Health and fitness benefits, including discounts and resources promoting well-being.
Full Job Description
Purpose of Role

The Product Line Manager (PLM) - Essentials Footwear will focus on and elevate the UA footwear business. This role will work on the strategic vision and plan for essentials footwear, with a sharp focus on building the most innovative, consumer-centric product in the industry. Daily work will revolve around managing the full product life cycle - from seasonal strategy and line planning, through design and development process, to production and delivery. In addition, cross-functional collaboration (global & regional merch, planning, brand, sports marketing, sales, etc.) will be expected to deliver a comprehensive GTM plan that results in NA growth and market leadership. This is an opportunity to be part of a great success story, as Under Armour builds and grows their Footwear legacy.

Your Impact

  • Build and manage the essentials businesses from concept to commercialization. This is inclusive of, but not limited to writing briefs, managing integrity of all data inputs in Centric, working collaboratively with design and development to bring product to life on time and at cost, etc.
  • Be the expert on product and mine consumer insights, athlete feedback, and fit & wear results. Work with relevant partners to understand market, competitive trends, and opportunities for UA. Pull all together to enable immersive experiences that feed the Product Team
  • Lead the Product Creation process with Design, Innovation, Product Development, Sourcing to hit overall seasonal dates
  • Work across the company to influence Marketing, Sports Marketing, Merchandising, Sales, Key Accounts, Innovation and key Leaders to ensure clarity, support of the seasonal strategy, and ultimately a dialed in GTM execution
  • Help craft and execute the strategic vision and plan for the category. Partner with Innovation to ensure Category strategy is clear and pipeline is built with robust consumer solutions
  • Build and deliver presentations at all relevant milestones


Qualifications

  • Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
  • Minimum 3 years of product line management - Footwear experience highly preferred.
  • Strong presentation, time management, collaboration and influencing skills. Team Player Attitude
  • Required experience managing Full Product Life Cycle
  • Strong Presentation and Collaboration skills
  • Experience mining consumer insights & translating into product solutions


Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore, MD (Global HQ) office.
  • Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
  • Travel: 10%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

  • Relocation may be provided up to a specified amount


Base Compensation

$110,000.00-$150,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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Requisition ID: 166551

Location:

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