Product Development is responsible for the technical aspects of building a product. It involves creating and bringing new products to the market. It involves all activities and stages required to transform an idea or concept into a tangible and marketable product. Product development encompasses research and development, prototyping, testing, coding, designing and iterating on the product's features and functionalities.
Professional stream includes those who are individual contributors with main emphasis on applying technical/discipline knowledge rather than managing people to achieve results – although coaching/mentoring less experienced staff, informal supervisory responsibilities, or overseeing work of other lower level professionals or manage processes and program are common.

Individual work ranges from setting objectives and delivering on own work responsibilities to being a leading expert within a given field and influencing long term tactical decisions of the organization.

Progression within this stream reflects increasing depth of professional knowledge, project management capability, and the ability to influence others.
A colleague at this level has in-depth knowledge and experience in a functional area. The colleague routinely applies subject matter knowledge to solve common business issues operating within practices and procedures covered by precedents or well-defined policies. A colleague at this level handles most situations independently, receives minimal guidance, but will seek advice, guidance and support on more complex or non-routine topcis.

The colleague understands the overall nature of the business and the interdependencies between own and other functions.

Leaders at this level are accountable for performance and results in teams of less experienced professionals, frontline workers and admins, and will adapt departmental plans and priorities to address resource and operational challenges.