General Motors

Platform Activation Lead

General Motors • $90K — $120K *
Warren, MI 48089Hybrid
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Information Technology, Computer Science, Data Science, or related field
  • 3+ years experience with marketing automation tools and customer data platforms
  • 3+ years in software development
  • Strong understanding of relational database design
  • Proficiency in SQL / PL-SQL and HTML coding
  • Ability to effectively communicate with clients and stakeholders
  • High attention to detail for monitoring and auditing processes

Responsibilities

  • Understand and manage GM’s Marketing data warehouses for various programs
  • Develop SQL workflows and queries to gather and prepare customer audiences for campaigns
  • Utilize MarTech tools to enhance campaign execution and audience engagement
  • Create custom analytics reports for audience testing
  • Provide data-driven recommendations to enhance operational efficiency
  • Validate production output data sets post-release with the Campaign Management Lead
  • Optimize campaign targeting through effective data suppression and deduplication strategies

Benefits

  • Hybrid work model requiring office presence at least 3 times per week
  • Potential relocation assistance available
Full Job Description

Job Description

As part of the broader Customer Engagement team, the Platform Activation Lead plays a critical role in GM’s campaign management and execution process. This role partners closely with Campaign Management Leads (CMLs) to design and execute campaigns using Adobe Campaign while leveraging SQL within Databricks and supporting the coding and refinement of HTML assets.

The primary objective is to ensure accurate audience data is seamlessly integrated with campaign creative, enabling high-quality email communications to be deployed on behalf of GM OnStar.

This role requires a proactive, self-driven individual with a strong desire to learn and apply modern CRM campaign tools and technologies. The ideal candidate is a creative problem solver with a high attention to detail, and serves as a key liaison across the organization—effectively bridging business stakeholders and technical teams within the Customer Engagement function.

What you will do (Responsibilities)

  • Fully understands details of GM’s Marketing data warehouses primarily for OnStar, but also Rewards Card, Rewards Loyalty, GM Owner database, and Analytics data marts
  • Fluent in relational database structure, develops workflows and queries to pull customer audiences for campaign execution. Ensures data is accurate, segmented, cleansed, properly formatted, and ready for market
  • Proficient in MarTech tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
  • Understanding of Analytics to create custom sampling audit reports for incentivized offer and audience testing
  • Provides data, analysis, and recommendations to support multiple technical operations and ensure GM business satisfaction
  • Conducts post-release validation and signs off on all production output data sets, along with the Campaign Management Lead (CML)
  • Strategically provide direction to the CML and GM stakeholders on how best optimize suppressions, deduping in campaign programs, to ensure proper targeting/optimized data output
  • Understands data compliance, data security and data privacy requirements
  • Ability to innovate leveraging Business Intelligence (BI) reporting tools, and understanding Adobe Campaign
  • Maintains and updates running-the-business technical processes to support campaign use
  • Manages and executes multiple Level complex campaigns of various types, which may include the review of campaign specifications, mail matrices, working with CMLs to validate and obtain sign-off of marketing deliverables and dynamic campaign execution
  • Develops and maintains robust, compliant data processing solutions. Proactively audits and optimizes programming efficiencies, ensuring adherence to internal standards
  • Drives, shares and documents best practices and adoption of standard processes, process improvements and other innovations
  • Collaborates with business stakeholders and the CML to troubleshoot, validate, and resolve issues, accurately identify campaign targets, design campaign programming, and build custom business reports to ensure high-quality deliverables and minimize risk
  • Experience coding and editing HTML

Your skills & Abilities (Required Qualifications)

  • Bachelor’s degree required. Information Technology, Computer Science, Data Science or other related technical fields preferred
  • 3+ years of relevant experience with tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
  • 3+ years software development experience
  • Strong understanding of relational database design and application
  • Understanding of best practices, framework, and design principals the following areas: 
    • SQL / PL –SQL
    • Campaign Management Tools (Adobe)
    • HTML
  • Knowledge of Information Technology best practices
  • Demonstrated ability to own / drive communicate with clients and internal stakeholders – answering complex questions, resolving issues, conducting research for client marketing team including marketing management.
  • Attention to detail, important to monitor and audit

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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