About the Role

As the Personal Loan Business Strategy Manager, you will be instrumental in driving the growth of our personal loan products. You will lead cross-functional efforts across Marketing, Operations, Product, Engineering, Risk, and Finance, focusing on developing and implementing growth strategies, testing and optimizing issuance channels, and developing the business case for new, high-growth initiatives. This role requires a deep understanding of digital lending or banking, a solid grasp of various business functions (Marketing, Operations, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.

What You'll Do

Optimize existing issuance channels:

• Test and optimize existing lending channels to drive growth through a data-driven and customer-centric approach
• Work closely with Product, Operations, Marketing, and Engineering teams to design and prioritize strategic tests to enhance member engagement and drive issuance

Lead End-to-End Execution of Growth Initiatives:

• Build new business cases for each initiative, defining expected business benefits and key business requirements, including go-to-market plans
• Collaborate with and drive alignment across various stakeholders to ensure seamless execution of the initiatives
• Analyze and report on new strategies post-launch to ensure KPI metrics are met and business benefits are realized

Identify New Opportunities to Drive Growth in the Personal Lending Space:

• Conduct market research and competitive analysis to identify emerging trends in the personal loan landscape
• Research and evaluate external digital loan or engagement products, services, and features to enhance our offerings

Utilize Data to Drive Decision-Making:

• Assess Happen Bank's customer acquisition funnels to identify friction points, drive new insights, and identify new opportunities for growth
• Develop segmentation strategies based on member characteristics and behaviors to improve product experience and offer personalization
• Lead and coordinate with internal and offshore contractors for analytical support to ensure seamless execution

About You

• You have 3+ years of experience working on product strategy, product analytics, and product growth in Financial Services or Personal Lending space
• Bachelor's degree or higher, or equivalent combination of education and experience
• You have demonstrated experience developing KPIs for product performance, building a monitoring program, reporting performance, and communicating data-driven insights to inform product improvement initiatives
• You excel at coordinating with a diverse group of stakeholders, both internal and external, to ensure successful strategic initiatives.
• Proven ability to clearly articulate project scope in both documentation and presentation formats.
• Proficiency in SQL is a plus; ability to efficiently manage data analysts is required

Work Location
San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role's team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Time Zone Requirements
Primarily PT

While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation
The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We're creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

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