OpenAI

Performance Producer

OpenAI$120K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years producing creative work in performance marketing or growth marketing
  • Expertise in managing performance creative programs across various digital channels
  • Experience overseeing the entire creative production lifecycle
  • Proven track record managing high-volume creative testing programs
  • Strong collaboration skills with multiple internal and external teams
  • Agency and vendor management experience across concurrent projects
  • Understanding of performance marketing metrics and experimentation frameworks

Responsibilities

  • Lead end-to-end creative production for performance marketing initiatives
  • Translate audience insights and performance data into actionable creative projects
  • Manage parallel projects while balancing quality and urgency
  • Build scalable production systems for effective global campaigns
  • Oversee creative quality and brand standards in high-volume settings
  • Work closely with diverse teams to deliver integrated marketing strategies
  • Drive proactive leadership in a fast-paced, autonomous environment

Benefits

  • Flexible work environment with autonomy
  • Opportunity to work on high-impact global campaigns
  • Collaborative team culture across various disciplines
  • Access to cutting-edge tools and technologies for creative production
  • Encouragement of innovation and experimentation in marketing strategies
Full Job Description
About the Role

We are seeking a Performance Producer to operate at the intersection of quality, variety, and speed. This role sits within our Creative team and partners closely with Growth Marketing, Product Marketing, Product, Brand, Analytics, and regional teams to develop and scale high-performing creative programs globally. The producer will manage multiple parallel projects, making thoughtful trade-offs and driving viable solutions across timelines ranging from a day to several months. They will thrive in a small, nimble team, operating with a high degree of autonomy while overseeing high-volume, fast-moving work across internal teams, agencies, and production partners.

Success in this role requires a deep understanding of how creative and paid media influence one another in a test-and-learn environment. This producer will lead end-to-end creative production across performance marketing initiatives, helping teams translate audience insights, testing results, and performance data into the next wave of creative work. They will bring a proactive leadership style, strong operational rigor, and the ability to balance speed, experimentation, creative excellence, and brand integrity while building scalable production systems that enable effective global campaigns.

You'll thrive in this role if you
  • Have 10+ years of experience producing creative work within performance marketing, growth marketing, creative agencies, production studios, or technology companies.
  • Have deep experience managing performance creative programs across paid social, digital, video, display, and emerging channels, with a strong understanding of how creative drives acquisition, engagement, and conversion outcomes.
  • Have experience overseeing the full creative production lifecycle, from creative strategy and briefing through production, post-production, localization, trafficking, QA, and delivery.
  • Have successfully managed high-volume creative testing programs, balancing speed and iteration while maintaining exceptional creative quality and brand standards.
  • Have experience partnering closely with Growth Marketing, Product Marketing, Product, Analytics, Brand, Legal, Localization, and regional teams to deliver global campaigns at scale.
  • Have strong agency and vendor management experience, including leading external creative, production, media, and localization partners across multiple concurrent workstreams.
  • Have a working understanding of performance marketing metrics, experimentation frameworks, and creative optimization methodologies, and can translate insights into actionable creative recommendations.
  • Have experience producing across multiple formats including motion, animation, design systems, AI-generated content, live action, short-form video, paid social, and organic social.
  • Are comfortable making thoughtful trade-offs between speed, cost, risk, and creative ambition in fast-moving environments.
  • Thrive operating independently, navigating ambiguity, and driving projects forward with minimal oversight.


Nice to have
  • Experience supporting global consumer technology or SaaS products.
  • Familiarity with modern growth marketing practices, measurement frameworks, and attribution models.
  • Experience leveraging AI tools for creative development, production workflows, and content generation.
  • Strong understanding of international creative adaptation, localization, and regional marketing considerations.
  • A passion for experimentation and a test-and-learn approach to creative development.
  • A strategic perspective on how brand and performance marketing can work together to drive long-term business impact.


About OpenAI

OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc. The company was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and John Schulman. OpenAI's mission is to develop and promote friendly AI for the betterment of humanity. The company has developed a number of cutting-edge AI technologies, including GPT-3, a language processing system that can generate human-like text. OpenAI has received funding from a number of high-profile investors, including LinkedIn co-founder Reid Hoffman and venture capitalist Peter Thiel.
Learn more about OpenAI
Size
100 employees
Industry
Founded
2015

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