This role is full time in office in Los Angeles
Role OverviewWe are seeking a data-driven and results-oriented Performance Media Operator to support the execution and optimization of paid media campaigns across key digital platforms. This role is focused on driving measurable business outcomes-including revenue growth, customer acquisition, and return on ad spend (ROAS)-through full-funnel campaign management and continuous performance optimization.
The ideal candidate has hands-on experience managing conversion-focused campaigns within e-commerce environments and thrives in a fast-paced, test-and-learn setting.Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across multiple platforms, including paid social, retail media, and e-commerce channels
- Manage campaigns end-to-end, including setup, QA, launch, pacing, optimization, and reporting
- Monitor and analyze key performance indicators such as CPA, ROAS, and conversion rate (CVR) to drive data-informed decisions
- Allocate and adjust budgets across platforms to maximize efficiency and performance
- Lead ongoing testing initiatives, including A/B testing of creative, audience segmentation, and landing page optimization
- Collaborate with cross-functional teams to align media strategy with creative, merchandising, and business goals
- Develop actionable insights from campaign data and translate findings into optimization strategies
- Ensure proper tracking and attribution through pixel implementation, postback integrations, and analytics platforms
Required Qualifications- Proven track record managing performance-driven campaigns with clear conversion KPIs (e.g., CPA, ROAS, CVR)
- Hands-on experience optimizing full-funnel campaigns with a strong emphasis on lower-funnel conversion and revenue generation
- Demonstrated expertise across key platforms, including:
- Meta Ads (Facebook & Instagram)
- Shopify (DTC ecosystem, pixel tracking, conversion optimization)
- Amazon Ads (Sponsored Ads, DSP, retail media)
- TikTok Ads and/or TikTok Shop
- Strong understanding of e-commerce funnels, user journey mapping, and conversion optimization strategies
- Experience working within direct-to-consumer (DTC) and/or marketplace environments
- Proficiency in performance tracking and analytics tools (e.g., GA4, platform-native analytics)
- Strong analytical skills with the ability to interpret data and drive actionable insights
- Experience with A/B testing, creative iteration, and audience targeting strategies
