Agency:Critical Mass
Job Function:Media
Job Subfunction: Media Operations
Job Description:Critical Mass is hiring a Performance Media Manager, Investment to join our growing team. The Performance Media Manager, Investment is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients' goals.
They are a Digital native, curious about unique emerging opportunities and prepared to provide a point-of-view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support.
You Will:
- Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
- Manage the billing team and provide final approval on all billing needs
- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
- Provide strategic insights and optimizations for all client reports
- Research and prepare new information for paid media plans, RFPs, and presentations
- Evaluate, build and maintain relationships in the display and emerging media community
- Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
- Lead the development of "Point of View" (POV) documents on new trends or special opportunities
- Evaluate client needs and escalate needs or issues as they arrive to leadership
- Drive audience insights and channel strategy
- Sell in media initiatives to client
- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
You Have:
- 3-5 years of experience in digital activation, executing and optimizing campaigns across programmatic/media buying, display, and video platforms with a focus on data-driven results
- Hands-on experience with DSPs such as TTD, DV260, Yahoo, Amazon, and others.
- Strong mathematical aptitude and understanding of the digital media landscape
- Experience with budgeting, forecasting, and campaign optimizations across platforms
- Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
- Excellent communication skills and comfortable presenting recommendations to clients
- Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
- Proficient in reporting and analytics, including crafting insights and using Excel
- Knowledgeable about integrating online and offline media opportunities
- Knows industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
- Excellent presentation, verbal, and written skills
Salary range: $80,000 - $120,000 CAD
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
