You9ll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space - operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget. Your mission: keep Approvals growing while protecting the unit economics - the LTV-to-CAC relationship - that make every dollar of media spend defensible.

What You9ll Be Doing

• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail - continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS.
• Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals.
• Build out Relay9s paid social program, bringing your own point of view on where and how it can scale.
• Manage day-to-day relationships with Relay9s advertising and media buying vendors.
• Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction.
• Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value.
• Flex spend allocation and creative approach across Relay9s dual acquisition motion - self-serve (PLG) and sales-assisted - recognizing that a single playbook doesn9t work for both.
• Bring an independent point of view on channel best practices and attribution reads, rather than accepting industry 4best practices4 or a model9s output at face value.

Who You Are

• You9ve personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them.
• You9ve been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set.
• You9re comfortable operating in ambiguous situations where playbooks are still being written and priorities change.
• You9re SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value.
• You have a track record of noticing an opportunity - a new channel, a new segment, a platform change - and going after it without being told, rather than waiting for direction.

The Interview Process

• Stage 1: A 30-minute Google Meet video call with a member of the Talent team
• Stage 2: A 60-minute Google Meet video call with the Director, Demand Generation
• Stage 3: A 60-minute live session with members of our Marketing team
• Stage 4: A 45-minute in-person interview with a member of the Leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $117,000 - 143,000 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role9s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You9re always asking 4how can this be better?4 -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You9d rather build something better than defend something familiar.
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you9re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you9ll find the freedom here empowering.
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
• You build with AI, not just use it: You9re actively embedding AI into how you work, pushing what9s possible, and bringing your team along with you.
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
• You9re energized by complexity and ambiguity: You enjoy tackling problems that don9t come with a playbook. You9re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
• You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement.
• Small businesses are why we9re here: Relay exists to help them thrive -- and that mission has to resonate with you.

Join Us

We9re looking for people who are relentless, curious, and care deeply about the work. You9re encouraged to apply even if your experience doesn9t perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.