As our Performance Marketing Manager, you will own the paid acquisition - from strategy and budget allocation to creative briefing, campaign execution, and reporting. You'll work cross-functionally with creative, data, and product teams to hit aggressive CAC, ROAS, and growth targets.
This is a high-ownership role suited for someone who loves being close to the numbers and can move fast in a dynamic, test-and-learn environment.
What You'll Do:- Own end-to-end campaign strategy, execution, and optimization across Google Ads (Search, Shopping, PMax), Meta, TikTok, Snapchat, Pinterest, and Reddit
- Manage and allocate a multi-million dollar paid media budget with a clear focus on CAC, ROAS, LTV, and blended payback periods
- Build and maintain a structured creative testing framework - briefing UGC, static, and video assets with hypotheses-driven A/B tests
- Develop channel-level reporting dashboards and surface performance insights to leadership
- Partner with the data team to build attribution models, audience segmentation, and incrementality testing frameworks
- Lead audience strategy including lookalikes, retargeting, exclusions, and first-party data activation (CRM, pixel, CAPI)
- Identify emerging platforms, placements, and formats - run pilots with clear success criteria before scaling
- Collaborate with creative, product, and lifecycle teams to align messaging with full-funnel campaigns
What We're Looking For:- 5+ years of hands-on paid media experience, with at least 2 years managing a 7-figure monthly budget.
- Proven track record of scaling DTC, SaaS, or consumer brands with measurable CAC and ROAS improvements
- Deep expertise in Google Ads (Search, PMax, Shopping) and Meta Ads Manager - platform certifications a plus
- Hands-on experience running TikTok, Snapchat, Pinterest, and Reddit campaigns at scale.
- Strong analytical skills - comfortable in Google Analytics, Looker, or similar BI tools.
- Solid understanding of MMP platforms ( AppsFlyer or similar) and multi-touch attribution
- Comfortable operating independently and managing external agencies or freelancers as needed
Nice to Have- Experience in performance marketing for health, wellness, or subscription-based products
- Prior experience running paid campaigns in a healthcare or digital health environment - familiarity with HIPAA-conscious ad practices, compliant audience targeting, and healthcare-specific creative restrictions is a strong plus
- Familiarity with affiliate or influencer performance channels alongside paid social
- Knowledge of programmatic media buying (DSPs, SPO concepts)
- Experience using AI-assisted creative tools or ad copy generators in a structured testing workflow
Benefits:- Medical/Dental/Vision Insurance Company
- Paid Life Insurance
- 401k with Company matching
- 24 days of PTO and 14 paid company holidays
- Generous tech stipend
- Team lunches to facilitate bonding and connection
- Emphasis on Wellness: Group activities, mindfulness exercises, physical exercise
- Frequent office hangouts and meetups outside of work
This role will be onsite 5 days a week in our San Francisco office.
Workplace PolicyMochi Health is an in-person company based in San Francisco, CA. Our team works together in person five days a week to foster collaboration, innovation, and strong connections. We believe that face-to-face interaction builds a culture of excellence and allows us to deliver the best outcomes for the patients and providers we serve.
