THE ROLE IN A NUTSHELLBase Salary: CAD $94,406.00 - 142,069.00
Reporting tothe Director of Digital Marketing, the Manager - Performance Marketing willlead the development and execution of GreenShield's performance marketingstrategy. This role translates business objectives into actionable media & growthplans, manages multi-million-dollar budgets, and drives measurable acquisition,retention and brand growth outcomes across digital channels. The successfulcandidate will combine strategic acumen, advanced analytics, and leadershipcapabilities to optimize media efficiency and deliver sustainable growth. Thisrole requires deep experience with digital media planning, execution andmeasurement, as well as the ability to translate business goals into actionablemedia plans.
Key Responsibilities- Lead cross-functional growth & media planning with Line of Business, Product, Analytics, Brand, and MarTech teams to translate business objectives into a performance marketing roadmap.
- Set multi-quarter growth strategies, establish investment frameworks, and allocate $1M-$5M+ budgets across channels.
- Own budget forecasts and cost-efficiency targets across campaigns and platforms.
- Define key KPIs and attribution considerations. Build optimization agenda and advanced measurement approaches, including experimentation roadmaps, attribution methodologies, and data requirements.
- Identify platform opportunities (automation, creative systems, audience architecture) to unlock step-change performance.
- Analyze channel performance and funnel metrics to inform channel investment decisions, identify growth opportunities and improve media efficiency.
- Plan, implement & optimize paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic DSPs to meet performance goals (CPA, ROAS, LTV).
- Develop and execute test-and-learn frameworks to improve conversion rates, audience targeting, messaging, and creative performance.
- Continuously monitor performance signals and market trends to adjust strategies and investment allocations rapidly, ensuring responsiveness to changing conditions.
- Manage multiple suppliers in an agile environment, including selection, evaluation, and performance management of media, data, and technology partners.
- Maintain expertise on industry trends and implement best practices to ensure competitiveness.
WHO WE'RE LOOKING FOR- 10+ years of progressive experience in performance marketing, with expertise in financial services or insurance considered an asset.
- Proven experience managing large-scale paid media budgets and achieving aggressive performance targets.
- Advanced analytical skills, including modeling, forecasting, and incrementality testing.
- Strong commercial acumen with ability to translate CAC, LTV, and payback periods into business impact and investment decisions.
- Hands on expertise managing media buying platforms (Google Ads, Meta Ads Manager), analytics tools (GA4, Looker Studio), and tag management systems.
- University degree in Marketing, Business, or related field; equivalent work experience considered.
Leadership Capabilities- Strategic thinker with ability to balance scale, efficiency, and risk in decision-making.
- Skilled in vendor and partner leadership, including negotiation and governance.
- Ability to simplify complexity and synthesize multi-source data into clear recommendations.
- Curious and proactive. Actively looks to understand programs and results. Asks questions, and anticipates questions from business partners and leaders
- Demonstrates agility and urgency in decision-making, with the ability to pivot strategies and update plans quickly in response to market signals and emerging opportunities.
- Collaborative leader who influences through structured reasoning and shared outcomes.
- Demonstrated success in managing cross-functional teams and driving high-impact results under ambiguity.
AFEW MORE DETAILSProficiency in English is requiredfor this position. As part of this role, you will be required to communicatewith colleagues or customers who use English as their primary language. By requiring English proficiency for thisposition, we aim to ensure that our employees can excel in their roles,collaborate, and communicate effectively, and contribute to the success of ourorganization.
GS supports diversity, equity andinclusion in our teams and communities, and we value the unique contributionsmade by all. Even if your experience doesn't align perfectly to everyrequirement, we invite you to apply. We encourage applications fromall candidates and will accommodate needs under human rights legislationthroughout all stages of the recruitment and selection process. Please let usknow of any accommodation through [redacted]. Information received relating toaccommodation will be addressed confidentially.
AI Usage - GreenShield leverages AI to help produce Job Descriptions, and ideate on interview questions. We also leverage AI for interview transcription support.
